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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/71813

    Title: 電動機車之商用市場之推動─以A公司為研究對象
    Authors: 徐國禎;Hsu,Kuo-Chen
    Contributors: 高階主管企管碩士班
    Keywords: 電動機車;商用市場;節能減碳;electric scooters;commercial market;carbon reduction
    Date: 2016-06-13
    Issue Date: 2016-10-13 13:54:34 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 電動機車對多數法人都是一個創新產品,對客戶經理人來說,要說服企業法人變更舊思維,淘汰舊產品,改購新產品,必定會經過一個非常謹慎嚴格的評審過程。

    (1) 電動機車使用條件如何較油車於商用市場使用具有競爭優勢
    (2) 電動機車在商用市場推動的成功作法
    (3) 電動機車在商用市場持續擴大導入的改善作法;Electric scooters are innovative products for most corporations. Purchasing this type of products will definitely undergo a serious process of scrutiny. Yet it also means an opportunity of market expansion for electric scooters. This study, which takes an example of a company that introduces electric scooters into logistics delivery, sets a benchmark of market exploitation. It should be noted that the example discussed in this study may not be applicable to all cases. Satisfying individual customers’ needs is the only solution instead.
    This study investigates the process of a case company introducing electric scooters into corporations and commercial market. It analyzes how products are improved based on customers’ needs and accepted successfully by logistics delivery partners. The study is expected to make contributions to the expansion of electric scooter commercial market. Conclusions are made as follows:
    (1) The approach for making electric scooters more competitive than gas scooters in commercial market.
    (2) The approach for launching electric scooters successfully in commercial market.
    (3) The approach for expanding electric scooter commercial market.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

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