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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/71818

    Title: 台灣大型輸液產業競爭分析之研究
    Authors: 紀滿;Chi,Man
    Contributors: 高階主管企管碩士班
    Keywords: 製藥產業;PIC/S GMP;大型輸液;藥用輸液容器;競爭優勢;Pharmaceutical Industry;PIC/S GMP;Large Volume Parenteral;Container for Parenteral Products;Competitive Advantage
    Date: 2016-06-15
    Issue Date: 2016-10-13 13:54:59 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 本研究以大型輸液產品包裝容器的發展歷程、產業市場概況、官方政策的推動沿革,說明大型輸液產品的產業特性,並指出外在環境及官方政策制度等因素對大型輸液產業推動發展的影響。
    本研究分析出台灣大型輸液產業之競爭條件:(1)對新進者形成進入障礙;(2)減少價格競爭策略;(3)進行市場滲透;(4)導入多元差異化產品。本研究提出產業面的策略建議為:(1)技術創新、市場區隔策略;(2)重視購買者的滿意度,強化顧客關係;(3)提供差異化,環境友善產品;(4)多元生產與經營。另外,本研究並對政策面提出三項建議:(1)建構扶助國內企業發展的優質政策;(2)透過官方力量帶動愛護地球與帶動產業升級;(3)運用政策鼓勵專業分工、整合業者集中生產。;In recent years, the Large Volume Parenteral (hereinafter referred to as “LVP”) industry in Taiwan that in the face of compliance pressures of authorities, quality/safety requirements should be continuous improvement for medical drug, the market is small, growth has slowed down, inter-industry more intense competition, cause to the gross margins continue decreased. The LVP industry should be to address how companies can map out a strategy to seize the initiative and obtain competitive advantage. Based on this motivation, this study collected domestic authority regulations and the background of the industry, and employed the SWOT analysis and Porter five forces analysis to trying identify/investigate the advantages and disadvantages of the industry competition strategy and developing trends in the LVP industry.
    This study is based on the SWOT matrix analysis and the five forces competitive strategy model, explores the industry’s business environment. By secondary data analysis, study the competitive environments and the key influences factors in the management and development strategies. The results of the case study suggest the LVP industry future development and business strategies as follows:
    1. Technology innovation and market segmentation strategy;
    2. Pay attention to consumer satisfactions, and strengthen customer relations;
    3. Provide a differentiation strategy and/or environmentally friendly products;
    4. Multiple production and management.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

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