印刷電路板廠商之經營策略的探討―以A公司為例

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题名:	印刷電路板廠商之經營策略的探討―以A公司為例
作者:	陳光昌;Chen,Kuang-Chang
贡献者:	高階主管企管碩士班
关键词:	印刷電路板製造業;少量多樣的產品;printed circuit board;High Mix Low Volume
日期:	2016-06-22
上传时间:	2016-10-13 13:55:45 (UTC+8)
出版者:	國立中央大學
摘要:	印刷電路板一直是電子科技產業發展過程中不可或缺的元素，而台灣的印刷電路板製造產業的產值曾站上世界第二，產出量為世界第一的巔峰。不過，近年來由於產品過度集中於3C產品市場、消費性產品市場、通訊市場、政府政策及許多資金與客戶轉移到中國大陸等等因素而面臨相當多的挑戰。本研究將討論台灣多數中小型的印刷電路板製造產業商，除卻國際級的大廠外，該如何因應這麼多的難題還能達到獲利經營而且能盡到社會責任。藉由對個案公司多年來在印刷電路板製造業藉由調整客戶產業別，產品應用別、訂單結構，技術與製程的改善過程和在持續缺工的社會現象中保有低員工流動率及向心力，以探討印刷電路板製造業該如何因應大環境的挑戰，所得結論如下： (1) 少量多樣的客製化產品興起成了台灣印刷電路板製造業面對近年來全球經濟的改變與競爭的因應策略。 (2) 如何利用公司的優點來清楚自己的市場定位以創造更多的機會。;Printed Circuit Board (PCB) has been playing an important part in the developing process of Electronic Technology industry, not to mention PCB manufacturers in Taiwan once supplied at the 2nd place in production value and the first place in production volume in the world. However, with the market scale of economy focus on 3C products, consumer products, Telecommunications and more customers move to China market when government policies may not be as supportive, Taiwanese PCB Industry has faced numerous chanlleges. This essay is going to reveal how most of small to mid-size Taiwanese PCB manufacturers, excluding the large ones that have international recognition, can achieve essential profit margin and fulfill social responsibilities at the same time even facing so many difficulites in global economic. We’ve learned some conclusions by studying A company in PCB industry who has managed to be successful by adjusting customer categories, product structure, improvement of manufacturing technology and keep loyal employees, in order to find out what can Taiwanese PCB manufacturers react to such competitive environment. (1) Customized High Mix Low Volume product structure has become a major business stragey to dramatic changing and competitive global economic. (2) Clearly positioning the company capabilities in the market in order to maximizing strengthes and creative more opportunities.
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