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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/71838

    Title: 電子製造業服務化之策略探討
    Authors: 范綱倫;Fan,Kang-Lun
    Contributors: 高階主管企管碩士班
    Keywords: 製造服務化;電子製造服務業;經營策略;資料經濟;Servitization of manufacturing;electronic manufacturing services industry;business strategy, information economy
    Date: 2016-06-23
    Issue Date: 2016-10-13 13:56:56 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 台灣電子製造業面臨全球市場變化快速、產品生命週期縮短、原物料成本上漲與客戶需求多樣化,加上中國紅色供應鏈來勢洶洶以及歐美日韓先進大國發起的新一代工業革命,未來製造業的對手不在只有中國,而是全球各國皆是競爭對手,種種因素迫使台灣電子製造產業版圖快速洗牌。如何能更靈活、更彈性為產品及服務創造附加價值以及減少人工需求並提升效率成為每家企業首要目標。
    本研究首先蒐集製造業的轉變及製造服務化文獻上的研究成果,再整理國內外企業服務化的案例與相關政策,再針對個案公司製造業服務化的可行性分析,歸納出幾點結論與建議,首先在現今資料經濟時代之下,台灣製造業將與全世界回歸到同一起點上,除了要保有製造優勢外更須做好品牌行銷的工作,其次,電子製造業與過往以生產個人電腦單打獨鬥的代工不同,現今必須要透過網路的力量創造可與全球共享的技術與資訊平台,打造出高差異化與顧客黏性的品牌,最後邁向大規模生活應用、系統整合、與資料分析發展模式,同步創造跨終端體驗服務,台灣產業應循此新興趨勢加強在應用系統和關鍵技術的跨領域生態體系整合,成為創造價值者。;Electronics manufacturing industry in Taiwan is facing many tough challenges such as rapidly changing global market, shorter product life cycle, rising raw material costs and diversified customer demands. Additionally, the rising of the red supply chain and the new generation of industrial revolution-industry 4.0 had forced the business to reconsider how to transform its business strategies, how to increase the value and how to be more flexible, more efficient and more elastic for its products and services offered. These have become the primary goal of every enterprise.
    There’re many different aspects of research for “servitization of manufacturing”, but most of them only focused on theoretical studies and is deficient for SMEs. Industry in Taiwan is mainly composed of SMEs. So, the object of this study is just a case of SME. We expect the appropriate service innovation and business model derived from this research can be the reference for the case company and other similar SMEs.
    The in-depth Qualitative research method and the Secondary Qualitative Study are utilized in this research. The researcher collected and analyzed the literatures in connection with the enterprise transformation, “servitization of manufacturing” and related policy. Also, some best practices for “servitization of manufacturing” are presented. And, some conclusions and suggestions are proposed after the feasibility study of “servitization of manufacturing” on case company. First of all, the enterprise must not only to retain its manufacturing advantages but also to conduct the brand marketing under the information economy era. Secondly, the electronic manufacturing industry must take the advantages of the network externalities to establish the sharing platform for technology and information in order to create the highly differentiated and high customer royalty brand. Finally, considering cross-terminal user experience, the large-scale application of life, system integration, and big data analysis development model, Taiwan′s industry should follow this megatrend to enhance the cross domain ecosystem integration and become the value creator.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

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