以SWOT為基礎建構通用商業模式之研究;The research based on SWOT to create a general business model

NCU Institutional Repository > 管理學院 > 資訊管理研究所 > 博碩士論文 > Item 987654321/72206

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题名:	以SWOT為基礎建構通用商業模式之研究;The research based on SWOT to create a general business model
作者:	簡志洋;Chien,Chih-Yang
贡献者:	資訊管理學系
关键词:	swot;策略;商業模式;swot;strategy;business model
日期:	2016-08-15
上传时间:	2016-10-13 14:31:58 (UTC+8)
出版者:	國立中央大學
摘要:	策略是企業發展重點的選擇，界定了企業在時間與空間的取向，其中以SWOT分析受到廣泛使用。商業模式近年來受到廣泛的討論，人們確信企業經營的成功，背後會有一個良好的商業模式，但創業家往往都不是靠著已構想好的商業模式進行創業，經常都只是一個念頭與一個想法所構成。本研究將以SWOT為基礎，透過文獻分析法收集SWOT因子，利用三階段編碼進行構面的歸納，構建成一個通用的商業模式，使得人們更了解兩者的相關性。本研究首先回顧策略及商業模式之文獻，了解兩者間發展與脈絡，確定兩者間的關係，並透過SWOT因子的資料收集，結合三階段編碼衍伸商業模式構面，描繪出商業模式七大核心構面，分別是價值主張、產品與服務、利潤公式、關鍵資源、市場佈局、對手競爭與環境外部性。綜合以上所述，本研究釐清策略與商業模式之間的關係，發展出通用的商業模式核心構面，並探討出商業模式核心構面與原有的構面間的相關性。因此使得探討組織的商業模式可瞭解核心為何。 ;Strategy is the priorities when it comes to cooperation development. It defines time and space orientation for a corporation, and is widely used by SWOT analysis. Business model has been intensively discussed in recent years. It is believed that there is an excellent business model behind a successful business. Yet, the thing that helps those entrepreneurs made it on their own is often is just on a whim, not to rely on a well-designed business model. This study will be based on SWOT. The SWOT factors will be collected through the literature analysis. I would use a three-phased coding to construct a common core facet of business model which would give people a better understanding of the relevance between strategy and business model. First of all, this study reviews the strategy and business model and understand their development and context. Also, this study will determine the relationship between strategy and business model. Then this study would depict the seven core business model facets which are value proposition, products and services, profit formula, key resources, market distribution, rivalry and environmental externalities through data collection of SWOT factors and an extension combined with the three-phase coding,. In conclusion, the study would clarify the relationship between the strategies and business models, develop a common core the business model, and discuss the relevance between the core business model and the original business model. Therefore, people would realize what the core of business models is really about when it comes to discussing core aspects of a business model.
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