我國地方政府推廣客家語文模式及其成效之研究：財團法人桃園市客家文化基金會個案分析;A Study on Mode and Effect of Promoting Hakka Culture and Language of Local Government in Taiwan：The Case Study of the Hakka Culture Foundation in the Taoyuan City

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题名:	我國地方政府推廣客家語文模式及其成效之研究：財團法人桃園市客家文化基金會個案分析;A Study on Mode and Effect of Promoting Hakka Culture and Language of Local Government in Taiwan：The Case Study of the Hakka Culture Foundation in the Taoyuan City
作者:	劉聖怡;LIU, SHENG-YI
贡献者:	客家語文暨社會科學學系客家研究碩士在職專班
关键词:	推廣客家語文;財團法人桃園市客家文化基金會;桃園市客家事務局;客家社團
日期:	2019-08-19
上传时间:	2019-09-03 15:01:03 (UTC+8)
出版者:	國立中央大學
摘要:	我國地方政府推廣客家語文模式及其成效之研究：財團法人桃園市客家文化基金會個案分析摘要近年來我國地方政府致力精進客家語文推廣的施政作為，其中最具效率與效能的模式就是設置私法人性質的財團法人基金會。本論文的主要研究問題為：桃園市客家事務局捐助成立的財團法人桃園市客家文化基金會，在推廣客家語言文化傳承之背景、理由、機制、形式、現狀以及運作模式為何？財團法人桃園市客家文化基金會推廣客家語言文化之實踐作法及成效為何？本論文就是運用文獻分析法、深入訪談法以及次級資料分析法等質性研究方法，針對桃園市客家事務局、財團法人桃園市客家文化基金會、公關公司、客家社團等四個對象進行經驗研究。根據本論文的研究發現，桃園市客家事務局於2016 年捐助成立財團法人桃園市客家文化基金會是屬於私部門，在推廣客家語言文化活動時具有彈性，更能夠與民間團體客家社團及廠商公關公司做最好的溝通公私協力調整配合；設置財團法人桃園市客家文化基金會最大的成效，就是將原本屬於公部門與私部門之間上對下的層級關係，轉換成為私部門對等互惠、平等與平行的關係，而本文根據上述研究發現作出具體的研究建議。關鍵字：推廣客家語文、財團法人桃園市客家文化基金會、桃園市客家事務局、客家社團;A Study on Mode and Effect of Promoting Hakka Culture and Language of Local Government in Taiwan：The Case Study of the Hakka Culture Foundation in the Taoyuan City Abstract In recent years, Taiwan’s local governments have been committed to improving the promotion of Hakka language, of which the most efficient and effective mode is the setup of private foundations. The main research problem in this paper is: What is the background reason, mechanism, form, current status, and operational mode of the Taoyuan Hakka Culture Foundation set up and funded by the Department of Hakka Affairs, Taoyuan City Government in the context of engaged in the promotion of inheritance of Hakka language and culture? What are the implementation practices and effectiveness of Hakka language and culture promotion and inheritance undertaken by the Taoyuan Hakka Culture Foundation? This paper adopted the literature analysis method, in-depth interview method, secondary data analysis method, and other qualitative research methods to carry out empirical studies targeting Department of Hakka Affairs, Taoyuan City Government, Taoyuan Hakka Culture Foundation, public relations companies, and Hakka associations. The research findings in this paper show that the Taoyuan Hakka Culture Foundation set up and funded by the Department of Hakka Affairs Taoyuan City Government in 2016 is a private sector whose promotion of Hakka culture activities demonstrates flexibility, able to achieve the most effective communication with private groups, Hakka associations, vendors, and marketing public relations companies, and adjust and coordinate through public-private partnerships. The greatest achievement of the Taoyuan Hakka Culture Foundation is transforming the top-down hierarchical relationship between the public sector and the private sector into the reciprocal, equal, and parallel relationship of the private sector. Specific research recommendations were proposed based on the research findings above Keywords: Promoting Hakka Language; Taoyuan Hakka Culture Foundation; Department of Hakka Affairs, Taoyuan City Government; Hakka Associations
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