|Abstract: ||隨著科技技術進步，網際網路之新媒體時代來臨。「客客客棧」系列動畫節目由成立於2014年底的新媒體公司臺灣吧(Taiwan Bar)團隊與客家電視台，共同策劃及合作，節目內容以客家文化相關議題為主，此節目截至2019年共播出兩季，第一季為「客客客棧」，第二季名稱為「客客客棧之啤俠客傳」，其觀看平台管道包含臺灣吧Facebook、Youtube頻道、客家電視台及其官網之影音和節目直播專區。|
;With the progress of science and technology, the new media era of the Internet is coming. The "HaHa Hakka Inn" animation series is co-planned and collaborated with The Taiwan Bar team, a new media company founded in late 2014. The content of the program focuses on the topics related to Hakka culture. The program will air for two seasons as of 2019, with the first season being " HaHa Hakka Inn" and the second season being called " HaHa Hakka Inn and Beeru Chivalry", and its viewing platform pipeline includes Taiwan Bar Facebook, Youtube Channel, Hakka TV and its official website, Video and Program Live Zone.
The purpose of this paper is to explore the complex and diverse history of Hakka culture, how to use the new medium developed by science and technology, to spread and share Hakka cultural knowledge. Through Taiwan Bar Facebook, Youtube channel and Hakka TV three different media broadcast, and integrate the comparison of the previous two media broadcast the number of film swatches, by number of likes, number of messages, sharing times, in which the message content is further analyzed. This research method uses text analysis, content analysis and in-depth interview method to analyze the program content of the first and second seasons, taking the text theme, narrative mode, symbol presentation as the main axis, and analyzing the symbolic meaning of the program and the thinking of the production process in depth through the interview of the program producer.
The study found that youtube platforms have a much higher rate of video viewing per episode than facebook fans, and the number of messages is the same. The theme of the film is the use of animated Cards, current affairs words with the times and interspersed with the nature of this program in line with the Taiwan Bar five small Fu animation IP, and Hakka spirit, food, music and festivals as the main axis, and the program language presentation is mainly in Chinese as the language, Hakka language as a supplement. For the end of the film, the first season is paired with the content of the episode related to the language teaching, the second season is a funny style of real-life or live short film. In an age of information explosion, people choose to diversify and follow their own needs to find relevant films, and the success or failure of the program often depends on the audience′s viewing behavior and feedback. Through the above results, we can better understand whether the effectiveness of the program′s publicity or related implementation policies is evident, and for the audience′s viewing habits can be further mastered, make appropriate adjustments, and can provide the future Hakka TV station or other new media executive team, the production of the program′s conceptual inspiration and planning strategy and direction of the relevant recommendations.