| 摘要: | 自台灣政府於1989開始引進外籍移工，根據統計截至2023年3月底，移工人口數已突破73萬人，為了滿足這些移工的日常生活需求，商人看準時機紛紛在各交通樞紐開了一家又一家的東南亞超商，早期業者創造出的差異化優勢界線漸漸模糊，競爭一年比一年還要激烈。
本研究鎖定華新街及中壢火車站、桃園火車站等東南亞移工指標性地區，以消費者前往十多家東南亞超商實際考察，最後選定五家為本研究撰寫對象，利用漫談的方式和他們建立關係，進而深入訪談經營者在經營東南亞超商時的營運模式與概況，以及在創業時的心路歷程。
本研究以各東南亞超商的訪談內容作為研究分析的根據，透過SWOT分析該內外部環境競爭，再透過訪談內容與次級資料分析出價值鏈，最後，觀察歸納訪談資料並分析研究後，提出研究者對於台灣東南亞超商的研究結論與研究建議。基於研究結果，本論文得出了以下結論：
1、領導人精準判斷使各階段發展表現亮眼
2、良好的企業文化及豐沛的人力資源
3、設立的年度目標帶領員工前進
;Since the Taiwanese government began introducing foreign migrant workers in 1989, the population of migrant workers has exceeded 730,000 individuals as of the end of March 2023, according to statistics. In order to meet the daily living needs of these migrant workers, entrepreneurs seized the opportunity to establish numerous Southeast Asian convenience stores around various transportation hubs. The initially established differentiating advantages among these early operators have gradually blurred, resulting in intensifying competition with each passing year.
This study focuses on prominent areas among Southeast Asian migrant worker communities, such as Hsinchuang Street, Zhongli Railway Station, Taoyuan Railway Station, etc. By physically visiting over a dozen Southeast Asian convenience stores, consumers were examined, and eventually, five stores were selected as the subjects for this study. Through informal discussions, relationships were established with the store owners, enabling in-depth interviews regarding their operational models, overviews of managing Southeast Asian convenience stores, as well as their personal journeys during entrepreneurship.
The interviews from these Southeast Asian convenience store owners serve as the foundation for this research′s analysis. SWOT analysis is employed to assess the internal and external competitive environment, followed by deriving a value chain from the interview content and secondary data analysis. Ultimately, by observing and summarizing the interview data and conducting post-analysis, the researchers present conclusions and recommendations regarding Taiwan′s Southeast Asian convenience stores. Based on the research findings, the following conclusions are drawn in this paper:
1. Precise leadership judgments contribute to impressive developmental performance across various stages.
2. A strong corporate culture and abundant human resources are key factors.
3. Annual objectives guide employees forward. |
