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    Items for Author "李小梅" 

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    Showing 7 items.

    Collection Date Title Authors Bitstream
    [企業管理學系] 研究計畫 1994-10-01 消費者對產品來源國之態度及影響購買決策因素之研究; The Study of Country-of-Origin Effects on Consumer Evaluations of Products 李小梅
    [企業管理學系] 研究計畫 1993-10-01 台灣地區社會慈善基金會贊助人之行為及其行銷策略之研究; The Study of the Charity Behavior of Donors and the Fund-Raising Marketing Strategies 李小梅; 徐慈惠
    [企業管理研究所] 研究計畫 1995-09-01 行銷通路之選擇與影響評估因素之研究;The Study of the Distribution Channel Decisions and the Related Factors in International Markets 李小梅
    [資訊管理學系] 研究計畫 2001-10-01 消費者對創新產品採用行為與新產品屬性評估之研究; The Study of Consumers Adoption of Innovation and the Evaluation of Innovative Product Attributes 李小梅
    [資訊管理學系] 研究計畫 1999-09-01 由消費者經驗之認知面、情感面探討對消費者滿意行為的影響---以金融服務業為實證 李小梅
    [資訊管理學系] 研究計畫 1998-09-01 流通業自動化管理---流通業自動化資訊策略與企業策略連結程度之研究;The Study of the Linkage between Business and Information Strategy-Distribution Industry 李小梅
    [資訊管理研究所] 研究計畫 2000-07-01 顧客對抱怨處理反應之研究---由預期補償的觀點探討; Consumer Responses to Service Complaint Handling---Diagnosing Consumer Expectations for Service Recovery 李小梅

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