企業在經營過程中，為了強化己身之競爭力，確保競爭優勢，必須採取各種不同的策略。企業面對動態的環境在種種不確定的情況下，使得決策者在擬定策略過程中難度大幅度提升。科技產業特色為產品生命週期縮短、產業競爭激烈、技術升級頻繁、消費者行為及態度變化等等影響，使得高技產業面臨一個營運與研發成本提高，但售價卻相對無法提昇的險惡經營環境。因此科技產業若能洞燭機先，透過正確預測技術發展方向掌握技術發展趨勢成為非常重要的工作。又科技產品定價策略以其技術能耐作為後盾，企業若能檢視並選擇發展獨特且具價值的技術將使其產品更具市場競爭力。 本研究透過利用美國專利資料庫(USPTO)中累積核准專利作為技術預測的指標，研究目前第三代行動通訊技術發展的成熟程度，再以台灣目前上市3G手機為樣本，利用特徵價格定價法研究目前3G手機功能中影響價格的變數，以提供產業未來研究與發展的方向。 本研究發現在2005年底之前，3G累積專利數為537件，藉由羅吉斯成長曲線證明屬於技術成長階段，且將持續成長至2009年及2010年，建議目前可投入大量資源與研發經費於此技術領域之中。在此成長階段技術應用較萌芽期清晰，對於不具實用價值的技術將予以淘汰，各技術對映於特價價格模型中顯示目前影響3G手機價格的功能為內建主相機、行動商務與廠牌，表示廠商在研發上應多投入相關資源於這些功能之中。而在3G與2G手機差異最大功能的影像電話上並不呈現出顯著影響，若在對於價格不具明顯影響的功能變數上建立起個別廠商的差異化技術，將可能為產品價格帶來顯著的提升效果、進而為企業帶來更大的利潤。 It is necessary for corporations to adopt different kinds of strategies to strengthen self-competency and maintain competitive advantage. But the difficulties of making strategies increase enormously in the uncertain situation of dynamic environment. The features of technology industry are product life cycle shorten, intense industrial competition, frequently technology updating, and the change of consumer behavior and attitude. These features make high technology industry confronting the environment with higher operating cost and R&D cost but staggering price marking-up. So it is very important that the corporation could be insightful enough to control the technology developing trend through precisely forecasting the direction of technology development. Apart from that, the products would be more competitive, if the corporation could check and choose to develop unique and valuable technology. This research uses the number of accumulating confirmed patent by USPTO as forecasting indicator to discuss the mature extent of third generation mobile communication technology development. It also uses the Hedonic model to find out the variables which can influence price of the 3G mobile phones with the the 3G mobile phones launched in Taiwan as research samples. This research indicates before the end of 2005, the number of accumulating patent is 537, which is proved to be at growing technology stage by logistic curve, and the situation will maintains till 2009 and 2010. The results shows large amount of resources and R&D capital can be invested into this field and eliminating useless technology should be done in this stage. Before the end of 2005, the accumulated 3G patent are 537. According to Logistic growth curve, 3G technology is not only in the growth stage but keep growing till 2009 and 2010. So abundant resources and R&D expenses can be invested in this technology. The application of technology at this stage is more obvious than emerging stage. The elimination of useless technology is also necessary at this stage.
