經營模式是一項常被人們廣泛討論的議題，人們運用它來說明商學上的事務。但是到目前為止，經營模式還沒有出現廣為一般所接受的定義，這使得人們在運用經營模式上產生困難，因此本研究希望以比較嚴謹的研究方法對經營模式做更深一層的研究。首先，本研究利用紮根理論發展經營模式概念內涵，並且找出元件間的影響關係，接著，根據元件間的影響關係產生經營模式的因果脈絡圖，最後，則對經營模式的因果脈絡圖進行階次和區塊分析。 在使用工具方面，本研究利用NVivo分析軟體來輔助紮根分析過程，並同時利用Pajek軟體來分析經營模式的網絡關係，希望藉由這些軟體的幫忙，可以將經營模式進一步地簡化，並發現其中的規律性。 Business model is a issue that people often talk about. People use it to discuss things in the business. But until now, no generally accepted definition of the term “business model” has emerged. Thus, this leads to people have a trouble in using business model. As a result, this research hopes to use a more strict way to find somethings in business model. At first, this research uses the ground theory to develop business model components and find relationships between the components. Second, according to the relationships between the components, we can make a causal map of business model. At last, we use rank and block model concepts to analyze the causal map of business model. In the researchful tool, this research uses NVivo soft ware to assist the cycle of ground research. In addition, we also use Pajek soft ware to analyze the network map of business model. We hope that these soft wares will help us to simplify business model and find its regularity.
