經營模式設計主題之紮根研究－活動系統契合度觀念之應用; A Grounded Research on the Designed Themes in the Business Model: The Application of the Fit in the Business Activities System

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Title:	經營模式設計主題之紮根研究－活動系統契合度觀念之應用;A Grounded Research on the Designed Themes in the Business Model: The Application of the Fit in the Business Activities System
Authors:	張瑋庭;Wei-Ting Chang
Contributors:	企業管理研究所
Keywords:	經營模式;紮根研究;因果脈絡圖;契合;Bonacich Power Centrality;NK model;Pajek;Business Model;Grounded Theory;Causal Map;Fit;Bonacich Power Centrality;NK model;Pajek
Date:	2009-07-07
Issue Date:	2009-09-22 14:39:43 (UTC+8)
Publisher:	國立中央大學圖書館
Abstract:	經營模式的創新已成為國內外企業越來越重視的議題，根據過去學者的觀點，企業的競爭優勢並非來自於個別經營活動的運作，而是來自與多個重要的經營活動彼此契合形成的活動系統，且各個活動系統具有其主題性。　　本研究嘗試從經營模式的因果脈絡圖中，觀察經營活動契合的狀態，首先根據Bonacich Power Centrality發展出判斷個別經營活動影響力的指標工具，配合NK model的整體性觀點，判別個別經營活動對經營模式的重要性，並以Pajek 軟體中的結構分析工具觀察經營模式中互動頻繁的經營活動，結合上述的概念找出經營模式中，彼此緊密連繫且相互增益的關鍵活動。根據指標運算與結構分析的結果，可以將這些彼此相互增益的關鍵活動視為五個契合度高的活動系統，同時結合活動之間的互動關係、資料庫個案實際活動狀況及理論文獻，透過紮根研究進一步解釋這些互動緊密的活動結構所蘊含的概念，使五個活動主題系統形成概念化的理論意涵，可供企業經營模式設計參考。最後，本研究將以一個案公司為例，嘗試根據五種設計主題對其經營模式進行改善提案。 In recent years, the innovation of business models has become one of the critical issues for enterprises in the world. According to viewpoints from Michael E. Porter, an enterprise’s competitive advantage did not come from just the execution in one or a few activities, but the fit in entire system of activities. In addition, these fit systems embraced themes which were embodied in nests of tightly linked activities. 　　The research attempted to observe the fit in the business activities from the causal map of the business model. First, it combined Bonacich’s Power Centrality with Alpha Centrality to develop the method to measure the importance of the individual activity. Second, in order to make the measurement more systematical, this research adopted the concept of NK model to estimate individual activity’s importance in the entire business model, and used the software, Pajek to pick up the strongly linked activities relationship. Lastly, integrating the concepts mentioned above, this research figured out the core activities which were reinforcing and tightly linked. 　　In light of the results of the Network Analysis Techniques and the measurement, the research categorized these highly reinforcing and tightly linked activities into five fit activity systems. At the same time, the research integrated the relationship of these activities, the empirical case studies in the database and the literature, and applied the grounded theory as the methodology to crystallize the five notions in the activity systems which represented the five designed themes in the business model. Finally, the research proposed feasible innovative improvements in the business model of one case study based on the five manipulative themes derived.
Appears in Collections:	[Graduate Institute of Business Administration] Electronic Thesis & Dissertation

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