科技進步激發服務產業進行創新，以滿足市場上對於服務的需求。據此，服務產業的創新研究必須掌握服務知識創新、資訊應用創新以及跨領域合作創新三項核心創新力，才能提升服務價值。研究目的主要在瞭解服務產業如何在跨領域合作模式利用科技形成創新服務，提高價值群組中不同經濟活動成員間的互動關係，共同創造市場利基。研究方法主要是文獻分析法和個案研究法，文獻分析部分，利用科技創新、服務創新、事業模式與價值群組等相關理論與研究的重要因素做一相關性的歸納與整理，提出「價值群組創新服務模式」之研究架構；個案研究對象係針對善用合作策略以維持服務業的創新與發展為主的服務業，資料蒐集來源分為個案公司訪談內容與個案公司相關之次級資料。研究結果發展出七項命題會影響價值群組創新服務模式發展，分別為：目標顧客、價值傳遞、策略選擇、價值架構、虛實整合、互動關係及環境特性等，特別強調顧客需求為價值群組創新的驅動力，並利用科技於資源的協調與整合，重新定義企業的多項互動關係以形成有效的價值活動，達到差異化的競爭利基。 The progressive development in technology brings innovation in service industry, so as to satisfy the needs of customers. In order to promote service value, the research of innovation in services must contain three innovative capacities: knowledge innovation, the application of information technology in innovation, and intersectional innovation. The purpose of the research is to explore how to use technology to found the intersectional innovation in service industry, and to improve the interaction. The documentary analysis and case study are used. Seven factors that influent the intersectional innovation are found, and those are target customer, value delivery, strategical options, value configuration, the integrate of resources, the relationship of interaction, and environment factor. The customer’s needs is the core drive for value constellation, which can try to integrate of resources with technology, to refine the relationship of interaction for valid of value activities, and then to compete with different niche.
