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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/31441


    Title: Will eChannel additions increase the financial performance of the film? - The evidence from Taiwan
    Authors: Cheng,Julian Ming-Sung;Tsao,Show-Ming;Tsai,Wen-Hsien;Tu,Hill H. -J.
    Contributors: 企業管理研究所
    Keywords: STOCK RETURNS;MARKET VALUE;IMPACT;EVENT;FIRMS;ANNOUNCEMENTS;INCENTIVES;VALUATION;SHARE;PAY
    Date: 2007
    Issue Date: 2010-07-06 17:45:49 (UTC+8)
    Publisher: 中央大學
    Abstract: The emergence of the Internet has forced firms to add eChannels to their existing channel system. Nevertheless, empirical studies failed to provide direct evidence on whether eChannel addition could enhance the financial performance of the firm. In this r
    Relation: INDUSTRIAL MARKETING MANAGEMENT
    Appears in Collections:[企業管理研究所] 期刊論文

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