過去許多對企業社會責任的研究多著重在透過企業社會責任來提升財務績效，其實許多企業社會責任的效益不是單純從貨幣來衡量的。本研究主要從人力資源的角度來探討企業投入社會責任的程度是否對員工的組織認同、組織公民行為有影響。研究的目的包括探討企業對企業社會責任投入是否會影響員工組織認同、組織認同對組織公民行為的影響以及企業社會責任的投入是否會透過組織認同的中介來影響組織公民行為。 本研究採「便利抽樣」的方式發放問卷給9家公司，每家公司發50份，最後回收270份有效問卷，回收率60%。最後的研究結果顯示，企業投入社會責任對組織認同以及組織公民行為有顯著的影響；組織認同對組織公民行為也有顯著的影響。進而探討企業投入企業社會責任對組織公民行為的影響時，是否會透過組織認同的中介進而影響組織公民行為時，發現組織認同對組織公民行為的「認同組織」、「謹慎正直」具部份中介效果；對「保護公司資源」有完全中介效果，而對「利他主義」、「人際和諧」則沒產生中介效果。 經由上述的結果分析，證明企業社會責任對非財務績效的提升也有顯著的效果。在這個強調人才競爭力的產業環境下，我們期許企業能利用企業社會責任來展現價值，將價值內化至組織內部，形成組織文化，讓員工產生正向的態度和行為提高企業整體的績效表現。Though the corporate social responsibility (CSR) programs raised a lot of attention on the financial performance, less attention to non-financial performance is considered. If we’d like to increase the corporate’s performance, we have to focus on not only the profit increase, but also the employees’ conbritution. This dissertation will discuss the impact of the corporate social responsibility to organization identification (OI) and organizational citizenship behavior (OCB). Following the literature review, four hypotheses are offered. Subsequently, those are tested in the study conducted. The “convenience sampling" method sent out questionnaires to 9 companies, each company made 50 and the final sample size is 270, the valid recovery rate is 60%。From the survey assessing, corporate social responsibility is positive related to the organization identification and organizational citizenship behavior. The organization identification is also positive related to organizational citizenship behavior. Besides, the organization identification has some mediating effects of corporate social responsibility to organizational citizenship behavior. Those analyses and study brought very significant management findings from the angle of corporate social responsibility. Companies could demonstrate their values and increase the competitiveness through the CSR actitivies. At last, limitations and future directions were discussed for further extensions.
