從知識基礎論(KBT)的觀點來看，知識為現代企業主要核心競爭的基礎。而組織企業欲成功的將個人的知識轉移到組織內部並不容易。在組織的立場是希望組織成員都貢獻出他們寶貴的知識給他人，但在個人觀點卻是希望將寶貴的知識儲存在自己身上。有鑑於此二者之間的衝突，本篇的研究目的就是希望能瞭解阻礙或促進知識分享意圖的因素有哪些。 因此我們希望以劃性行為理論(TPB)為研究主體，來瞭解人類心裡層面是如何看待組織內知識分享這樣的行為。TPB提到影響人類行為意圖主要有三大構面，分為是「態度」、「主觀規範」和「知覺的行為控制」，而影響這三大構面的外生變數又有哪些，是我們希望能知曉的。因此我們提出一些變數如：誘因機制、社會心裡因素、組識及個人行為能力等，來探討影響計劃性行為理論主要構面是否能解釋員工在組織內知識分享的行為。也希望藉由問卷發放與實證分析所得之結果，可作為學術界及產業界的參考依據。 According to Knowledge-Based Theory perspective, Knowledge management is competitive advantages of the firm. But successfully transfer knowledge from individual to organization is not easily. Organization expect employee share their knowledge to others, but individual willing to hoard it. There is a conflict between the two sides. So we hope to find some factors that cause the barriers of intention to share knowledge or facilitations of intention to share knowledge. We use Theory of planned behavior to clarify how individuals think of knowledge sharing behavior within a firm. Based on TPB, There are three main structures, which are attitude, subjective norm and perceived behavioral control, influence general human behavior. We also want to find out what factors can affect these three structure respectively. Therefore we use incentive system, social psychology, organization culture and individual behavior control as antecedent factors of TPB to explain the effective of intention to share knowledge. We collect data from someone who have experienced new product development project and make some conclusions. We hope this study can help academic and industry development.
