近年來，企業社會責任的議題已成為世界各國熱烈討論的議題，有愈來愈多的學者相繼提出企業推行社會責任可帶來包括強化品牌知名度與忠誠度、提升企業形象、激勵員工等好處。過去針對企業社會責任的相關研究，多以企業社會責任與國際性規範作為個案的分析架構，很少探討企業在推行社會責任時所從事的綠色實務是否會對其招募活動產生正面的影響。回顧過去的文獻，企業社會責任對企業形象的影響、企業形象與組織人才吸引力間均有許多研究；然而，當企業在推行社會責任活動時，對於組織人才吸引力的研究卻有限。有鑑於此，本研究將從求職者觀點來探討，當企業在推動社會責任的綠色實務時，是否可增強企業對於人才的吸引力，並進一步增加求職者的應徵意願。 本研究以科技業X公司之從業員工為研究對象，族群包含管理階層與專業人員，並採便利抽樣的方式以紙本問卷進行資料收集，總計回收問卷261份。 最後的研究結果顯示：企業推行社會責任不但可以有效的形塑綠色企業形象，對於求職者應徵意願也有正面的影響；而求職者對於綠色企業形象的感受程度愈深，也愈能增強求職者的應徵意願。同時，企業推行社會責任對求職者應徵意願的影響，會透過「綠色企業形象」的中介。 In recent years, corporate social responsibility (CSR) has become an hot issue in management, because more and more scholars have argued that corporate social responsibility has the benefits of strengthening corporate brand awareness and customer loyalty as well as corporate image and employee motivation. In the past, most of the research on CSR is on a basis, few discuss its effect on recruitment. As existing literature reveal there are many studies on CSR’s impact on corporate image, as well as the impact of corporate image on organizational attractiveness. Few studies on CSR’s impact on organizational attractiveness. It is the purpose of this study to investigate the relations between companies that promote CSR and its impact on corporate green activities, and corporate’s ability to attract talented applicants. In this study, a high tech company X is the subject of our study and thus questionnaires had sent to all employees in this company and 261 useable questionnaires were returned. The findings of our study are as follows: CSR is not only positively related to green corporate image but also positively related to the job seekers' intention to apply. The stronger the green corporate image the greater job seekers' intention to apply for vacancies in this corporation. We also found that green corporate image has a mediating effect on corporate social responsibility and to job seekers' intention to apply for vacancies in this corporation.
