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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/51875

    Title: The Connection Between Happiness and Service Businesses: A Preliminary Study
    Authors: Chiu,HC;Hsieh,YC;Yeh,HJ;Kuo,CL;Lee,M;Yu,DJ
    Contributors: 資訊管理學系
    Date: 2011
    Issue Date: 2012-03-27 19:08:07 (UTC+8)
    Publisher: 國立中央大學
    Abstract: Happiness may be one of the most important goals that many people pursue in the world. This study adopts a qualitative approach to investigate the determinants of happiness for Taiwanese/Chinese people. Further, we investigate related service opportunities for happiness via a field survey of 808 respondents. This study identifies four happiness segments for people in Taiwan/China: Influential & Outgoing, Adequately Settled, Pleasure Seeking, and Young & Restless. These four happiness segments differ markedly in terms of characteristics and potential service opportunities. The findings of this study have implications for researchers who are seeking to understand happiness in an Asian country.
    Appears in Collections:[資訊管理學系] 期刊論文

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