The Connection Between Happiness and Service Businesses: A Preliminary Study

NCUIR > School of Management at National Central University > Department of Information Management > journal & Dissertation > Item 987654321/51875

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/51875

Title:	The Connection Between Happiness and Service Businesses: A Preliminary Study
Authors:	Chiu,HC;Hsieh,YC;Yeh,HJ;Kuo,CL;Lee,M;Yu,DJ
Contributors:	資訊管理學系
Keywords:	LIFE SATISFACTION;CONSUMER PERCEPTIONS;CONCEPTUAL-MODEL;SELF-ESTEEM;QUALITY
Date:	2011
Issue Date:	2012-03-27 19:08:07 (UTC+8)
Publisher:	國立中央大學
Abstract:	Happiness may be one of the most important goals that many people pursue in the world. This study adopts a qualitative approach to investigate the determinants of happiness for Taiwanese/Chinese people. Further, we investigate related service opportunities for happiness via a field survey of 808 respondents. This study identifies four happiness segments for people in Taiwan/China: Influential & Outgoing, Adequately Settled, Pleasure Seeking, and Young & Restless. These four happiness segments differ markedly in terms of characteristics and potential service opportunities. The findings of this study have implications for researchers who are seeking to understand happiness in an Asian country.
Relation:	JOURNAL OF HAPPINESS STUDIES
Appears in Collections:	[Department of Information Management] journal & Dissertation

Files in This Item:

File	Description	Size	Format
index.html		0Kb	HTML	581	View/Open

社群 sharing