The Connection Between Happiness and Service Businesses: A Preliminary Study

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題名:	The Connection Between Happiness and Service Businesses: A Preliminary Study
作者:	Chiu,HC;Hsieh,YC;Yeh,HJ;Kuo,CL;Lee,M;Yu,DJ
貢獻者:	資訊管理學系
關鍵詞:	LIFE SATISFACTION;CONSUMER PERCEPTIONS;CONCEPTUAL-MODEL;SELF-ESTEEM;QUALITY
日期:	2011
上傳時間:	2012-03-27 19:08:07 (UTC+8)
出版者:	國立中央大學
摘要:	Happiness may be one of the most important goals that many people pursue in the world. This study adopts a qualitative approach to investigate the determinants of happiness for Taiwanese/Chinese people. Further, we investigate related service opportunities for happiness via a field survey of 808 respondents. This study identifies four happiness segments for people in Taiwan/China: Influential & Outgoing, Adequately Settled, Pleasure Seeking, and Young & Restless. These four happiness segments differ markedly in terms of characteristics and potential service opportunities. The findings of this study have implications for researchers who are seeking to understand happiness in an Asian country.
關聯:	JOURNAL OF HAPPINESS STUDIES
顯示於類別:	[資訊管理學系] 期刊論文

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