最後研究檢定結果顯示：「客製化」與「滿意度」之間無顯著的影響關係；「客製化」與「再惠顧」之間無顯著的影響關係；「購買知識」與「滿意度」之間有顯著的影響關係；「一般旅遊知識」與「滿意度」之間無顯著的影響關係；「協同規劃」與「滿意度」之間有顯著的影響關係；「協同規劃」與「再惠顧」之間無顯著的影響關係；「滿意度」與「再惠顧」之間有顯著的影響關係。 由於「客製化、購買知識、一般旅遊知識、協同規劃對購買後滿意度與再惠顧的影響關係都不同」。針對此檢定結果，本研究將進一步提出相關的解說，希望透過此研究結果提供給日後旅行業者在「客製化」旅遊行程的安排規劃上可作為參考之用。;Tourism academic research, Past research literature appears most is the general population group travel. However in recent years people′s income increased, Then Consumer spending also increased．Different lifestyle, so travel needs and by choosing different. because of this trend, Therefore this thesis research customization theme. Research on top of the pyramid, high-priced, and high-quality services, such exquisite tourist. Discussion customized passenger travel satisfaction after the purchase and re-patronage effects.
This study used questionnaires, have participated for“Customized Tours”of travelers test object, 210 questionnaires were issued by the testers to answer. Finally, 137 valid questionnaires received. Using STATISTICA 6.0 software verification“customized、 familiarity、purchase knowledge、general tourism knowledge、collaborative planning、influencing relationship satisfaction after purchase and re-patronage among”. To test the reliability and validity analysis, correlation analysis, structural equation modeling（SEM）analysis.
Finally, research test results showed that: No significant impact between“customization”and“Satisfaction” No significant impact between“customization”and“re-patronage” “Purchase of knowledge”have a significant impact between“Satisfaction” No significant impact between“general tourism knowledge”and“Satisfaction” “Collaborative planning”have a significant impact between“Satisfaction” “Collaborative planning”and“re-patronage”no significant impact between. Have a significant impact between“satisfaction”and“re-patronage”
Because“customized、buy knowledge、general tourism knowledge、collaborative planning、a significant impact on satisfaction and re-patronage different”. For this test result, this study will make a relevant explanation. Hope to provide travel industry in the future “customized travel”arrangement plan as a reference role.
