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|Keywords: ||航空維修;核心競爭力;競爭策略;五力分析;Aviation MRO;Core Competence;Competitive Strategy;Five Forces Analysis|
|Issue Date: ||2015-07-30 23:13:19 (UTC+8)|
在個案分析中，找出個案公司的過去成功經驗，並按照策略矩陣產業價值鏈方法，探討企業核心競爭力，研究內部環境的優勢與劣勢，結合外部環境分析結果之未來機會與威脅，尋求因應的策略方針。後續依據策略管理的評估制定未來的聯盟策略，再經由聯盟策略的營運計劃評估制定策略的效益。;Based on the best practices of aviation maintenance and the concepts of competitive strategy and strategic management, this study explores the core competences and companywide strategies of an aviation MRO (Maintenance, Repair and Overhaul) company. The study first analyzes the structure of the aviation maintenance market through analysis of the five forces existing in the markets. In the analysis, characteristic elements and critical resources of aviation maintenance will be evaluated to sort out potential opportunities and possible threats in the MRO market. In addition to the structural analysis, a case study of E Company in Taiwan is also carried out to identify the key factors for its success and the corresponding development strategies.
Air transportation plays an important role in a country’s economic development. Recently, the global air transportation market has grown rapidly with many new airplanes expected to join the commercial fleets yearly in next decades, especially in China and Asia Pacific. New technologies and material science have also changed the entire competition environment and will continue to reshape the market. Any independent MRO unable to cling to the trend of the new era will possibly fail in the coming future. For the case company, besides the geographic advantage, a strategy of global cooperation and operational alliance is the possible solution for MRO in Taiwan by leveraging resources from original equipment manufacturers of airplanes, aircraft engines, or components to build up its competitive advantages and obtain a solid position in the MRO market. With this approach, the case company may integrate infrastructures and human resources from the more developed partners in America and Europe into its MRO joint venture so as to pursue its business growth and sustainable operation.
|Appears in Collections:||[高階主管企管（EMBA）碩士班] 博碩士論文|
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