中文摘要 本研究目的為實證調查員工對於組織認同的連結。部分研究探討企業社會責任感知程度與組織認同有正向關係。另外，調查員工對企業社會責任感知與組織認同能夠正向影響員工對企業社會責任活動的參與。本研究也探討員工其組織認同對於企業社會責任感知及企業社會責任活動參與之關聯的中介效果。 研究樣本來源為2013年公開資訊觀測站中上市上櫃公司，且落實企業社會責任之企業為母體，以便利抽樣的方式取得34家上市上櫃公司之問卷資料，總共發放680份問卷，選出約20至25位員工填寫紙本問卷，回收633份，其中有效問卷為614份作為研究調查之樣本。 本研究結果為，員工會受企業社會責任感知，影響對企業社會責任活動參與，且員工對企業社會責任感知，會受組織認同影響產生正向的態度與行為。另外，組織認同對員工企業社會責任感知與企業社會責任活動參與，具顯著正向關係且為部分中介效果。因此本研究是可以支持員工企業社會責任感知對企業社會責任活動參與的影響會透過組織認同之關聯。 ;Abstract Prior research has focused on the positive relationship between CSR perception and organizational identification. It is also suggested that employees CSR perception and organizational identification can both positively influence employees participation in CSR related activities. Thus, this study is to examine the mediating effect of organizational identification between employees CSR perception and CSR activities participation. Via convenience sampling, 34 companies were selected from companies implementing CSR listed on OTC in 2013. A total number of 680 questionnaires were distributed to 34 companies each. Valid questionnaires were 614, with a response rate of 93%. Analysis results indicated that employees perception towards CSR affect their participation in CSR related activities. Organizational identification would influence positively on employees perception towards CSR. The results also revealed that organizational identification positively but partially mediated the relationship between employees CSR perception and participation in CSR activities.
