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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/68097

    Title: 考慮使用者維護費用之折價貼換交易策略;Trade-in strategy by Considering User Maintenance Costs
    Authors: 許雅棋;Hsu,Ya-Chi
    Contributors: 工業管理研究所
    Keywords: 以舊換新;耐用性產品;靜態均衡;價格歧視;Trade-ins;Durable products;Strategic consumer;Stationary equilibrium
    Date: 2015-07-21
    Issue Date: 2015-09-23 10:44:21 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 在耐用性商品市場中,當消費者想買一個新產品時,會考慮是否將原有商品售出,或交由原有零售商回收處理。近年來,有越來越多原生製造商 (OEM),提出舊換新的策略,評估產品回收後,存在的利益與價值,期望透過舊換新策略,加快消費者汰換舊產品速度並擴大市場,
    ;In durable product market, replacement purchasing decisions represent a significant portion of the total sales. To increase sales and purchasing frequency by the customers, more and more original equipment manufacturers use trade-ins strategy for price discrimination between new and replacement buyers of durable products.
    The study analyze and compare two benchmark scenarios with and without trade-ins provided by the firm. The analytical model is developed under stationary equilibrium to investigate the impact of trade-in rebates on the consumer behaviors. We also consider that incorporates the key durable goods features into model formulation, specifically the user maintenance costs, the deterioration rate (or durability) and the variation in quality of the used goods. In our analysis, trade-in rebates will increase as the deterioration in quality increasing, but decreasing in the user maintenance costs
    Appears in Collections:[工業管理研究所 ] 博碩士論文

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