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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/69238

    Title: 企業社會責任與招募成效關聯性之研究;A Study of the Relationship Among Corporate Social Responsibility and Recruiting Effectiveness
    Authors: 楊宜宸;Yang,Yi-Chen
    Contributors: 人力資源管理研究所
    Keywords: 企業社會責任;招募成效;Corporate social responsibility;Recruiting Effectiveness
    Date: 2015-12-01
    Issue Date: 2016-01-05 16:20:07 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 在企業社會責任與招募成效的領域上,過去研究多聚焦於對求職者吸引力進行探討,僅以求職第一階段探討。而本研究將以求職者投遞履歷意願與接受聘書意願為依變數,在企業社會責任是否與招募成效之關聯性;並進一步瞭解企業社會責任與求職者之求職意願之關係。
    ;Most of previous studies of Recruiting Effectiveness only focused on the job seeker’ intention. In Recruitment three stages, we tried to find out the potential positive relationship between CSR and Organizational Attractiveness, Job Pursuit Intentions and offer.
    Thus, this study investigates the link between CSR and Recruiting Effectiveness whether the CSR implementation can influence the Job seeker’s intention. By using online questionnaire 120 and paper survey 400, there are 421 feasible questionnaires returned. Through the result of logistic regression analysis, We found that CSR implementation positivity influence the Organizational Attractiveness, even Job Pursuit Intentions and offer Intentions.
    Appears in Collections:[人力資源管理研究所] 博碩士論文

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