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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/71065

    Title: 低成本航空公司經營管理策略之研究-以台灣某航空公司為例;Low Cost Carrier Management Strategies-Case Study of Taiwan home-based Low Cost Carrier
    Authors: 李佩玲;LEE,PEI-LING
    Contributors: 人力資源管理研究所
    Keywords: 低成本航空公司;經營管理策略;電子商務;服務水準協議;航權分配;Low cost carrier;Management Strategies;E-commerce;Service level agreement;Allocation of traffic rights
    Date: 2016-07-22
    Issue Date: 2016-10-13 11:22:53 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 低成本航空公司在世界各地都已蓬勃發展,除增加消費者出國方式的選擇、讓原本負擔不起昂貴機票的旅客也可以享受出國旅遊的樂趣,並擴大搭機旅遊客源、興盛航空產業市場的發展。
    台灣民航局歷經23年後再次發出之航空公司營運許可,係發給首家以台灣為基地 (Home Base) 而成立的低成本航空公司,除代表台灣航空史上另一個里程碑,也透過此台灣本土低成本航空公司的成立與發展,提供重新檢視台灣航空產業現況與軟硬體限制的契機。
    ;Low-cost Carrier are booming around the world. Not only increase the choices to customer to go abroad, but also let visitors travel around the world by affordable ticket price. This also enriches tourism market and prosperous aviation industry development.
    The subject carrier, first Taiwan home-based LCC, got Air Operator Certificate (AOC) from Civil Aeronautics Administration of Taiwan which is issued 23 years away from last one have made a remarkable development in Taiwan aviation industry and also provided a good chance to review the progress on it.
    The experience to assist set up Taiwan′s first low-cost carrier is the topic of said thesis. Through the establishment and development of the company, could learn some lesson on dealing with severe competition from foreign carriers traffic right, slot issue, facility insufficient of airport and etc. Based on the analysis on the status, may provide some management strategies advice to carrier on management evaluation and external environment decision.
    According to the analysis result of subject thesis, will recommend the carriers "stick on core value of LCC”, "floating ticket price based on market demand”, "E-commerce", "View the world as whole market ", " Service level agreement signed for ground handling", " Terminate unprofitable route " and " Fighting for reasonable airport charges and allocation of traffic rights" and etc.
    Appears in Collections:[人力資源管理研究所] 博碩士論文

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