關鍵字:商業模式、商業模式畫布、關鍵要素、策略 ;Nowadays the industry environment has encountered the unprecedented rapid changes. The keen global competition and the extensive use of information and communication technology, even make the commercial environment change fast and grow complex increasingly. The high risks and uncertainty the corporations face are a lot greater than ever. There has to be a set of business model framework in the way how to creatate the customer value and bring profits to the corporations. This study aims to discuss the business model frameworks the scholars propose in different periods of time and analyze their key elements. The business model canvas of Osterwalder and Pigneur (2010) will serve as the research framework for the business models of the new ventures. Targeting at the college and vocational school students from both sides of the strait, the study will conduct the practical analysis on the new ventures. The study aims to understand the new entrepreneurs’ key elements of the business model framework in the process of starting a business and whether they have some difference in recognition before and after starting a business. Through the conceptual transfer, I will analyze the importance and difficulty in terms of the key elements of the business model and the reasons for the transformation after starting a business. Through this study, I expect to understand and help the research subjects to build a systematic method in the process of starting a business. By making use of the platform where the corporations and schools have close cooperation, the students will gain the practical experience of working with corporations and therefore increase their learning intention. As for the management of the new ventures, they will have a more systematic understanding, which will lower the risks of starting a business and raise the rate of success.
Keywords: business model, business model canvas, key elements, strategy
