兩岸大專技職生新創企業商業模式之比較研究

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題名:	兩岸大專技職生新創企業商業模式之比較研究
作者:	劉貞萍;Liu, Chen-Ping
貢獻者:	企業管理學系
關鍵詞:	商業模式;商業模式畫布;關鍵要素;策略;business model;business model canvas;key elements;strategy
日期:	2016-11-24
上傳時間:	2017-01-23 16:14:50 (UTC+8)
出版者:	國立中央大學
摘要:	現今產業環境面臨前所未有的快速迭變，激烈的全球化競爭、大量使用資訊與通信技術，更讓商業環境快速變化與日益複雜，企業面臨的高風險和不確定性比以往更大。如何創造客戶價值並為企業帶來利潤，必須有一套整合性的商業模式架構。本研究旨在探討不同時期，各學者所提出的商業模式架構與其關鍵要素的分析探討，以Osterwalder與Pigneur（2010）之商業模式畫布做為新創企業商業模式之研究架構，並以兩岸的技職學生為研究對象，進行新創事業的實證分析。本研究目的藉以瞭解新創業者在創業過程中，對於商業模式架構之關鍵要素，在創業前、後是否有認知的差異；並由關鍵要素觀念的轉移，分析商業模式中關鍵要素之重要性與困難度分析與要素在創業前、後轉換的原因。透過本研究，亦能夠了解並幫助研究對象在創業過程以系統化的方式進行，有效透過企業與學校緊密合作之平臺，並獲得與企業實務合作經驗，提升學習意願；對於新創事業經營，有更系統性的認識以降低創業風險，進而提高成功率。關鍵字:商業模式、商業模式畫布、關鍵要素、策略 ;Nowadays the industry environment has encountered the unprecedented rapid changes. The keen global competition and the extensive use of information and communication technology, even make the commercial environment change fast and grow complex increasingly. The high risks and uncertainty the corporations face are a lot greater than ever. There has to be a set of business model framework in the way how to creatate the customer value and bring profits to the corporations. This study aims to discuss the business model frameworks the scholars propose in different periods of time and analyze their key elements. The business model canvas of Osterwalder and Pigneur (2010) will serve as the research framework for the business models of the new ventures. Targeting at the college and vocational school students from both sides of the strait, the study will conduct the practical analysis on the new ventures. The study aims to understand the new entrepreneurs’ key elements of the business model framework in the process of starting a business and whether they have some difference in recognition before and after starting a business. Through the conceptual transfer, I will analyze the importance and difficulty in terms of the key elements of the business model and the reasons for the transformation after starting a business. Through this study, I expect to understand and help the research subjects to build a systematic method in the process of starting a business. By making use of the platform where the corporations and schools have close cooperation, the students will gain the practical experience of working with corporations and therefore increase their learning intention. As for the management of the new ventures, they will have a more systematic understanding, which will lower the risks of starting a business and raise the rate of success. Keywords: business model, business model canvas, key elements, strategy
顯示於類別:	[企業管理研究所] 博碩士論文

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