| 摘要: | 人才是企業發展的根本，如何吸引、開發及留任適合人才是當前企業所面對的重要課題。擁有高度聲望的企業，更容易吸引優秀的人才，另由於分紅費用化政策實施後，企業很難再用高薪及分紅配股作為吸引人才的工具，其他的人力資源管理措施也愈顯重要。故本研究將透過員工內心認知層面來探討企業聲望的重要性，及其影響組織承諾與員工離職意圖程度，如何透過有效執行人力資源管理措施以強化員工對企業之正向情感依附。
本研究主要探討企業聲望在組織承諾及離職傾向的影響，另探討人力資源管理措施對企業聲望對組織承諾與離職傾向的調節效果。研究對象為個案公司內部製程類職務員工。總計發放問卷280份，回收有效問卷240份，有效回收率為89.5%。
本研究假設之實證結果如下:
1.企業聲望對情感性承諾、持續性承諾、規範性承諾具有顯著正向影響。
2.企業聲望對離職傾向具有顯著負向影響。
3.員工感受公司的人力資源管理措施(員工參與、教育訓練、主管領導)越佳，會增強員工感受企業聲望對情感性承諾的正向效果。
4.員工感受公司的人力資源管理措施(主管領導)越佳，會增強員工感受企業聲望對持續性承諾的正向效果。
5.員工感受公司的人力資源管理措施(員工參與、主管領導)越佳，會增強員工感受企業聲望對規範性承諾的正向效果。
6.員工感受公司的人力資源管理措施(教育訓練)越佳，會增強員工感受企業聲望對離職傾向的負向效果。
;Talents are the foundation for corporate development and how to attract, development and retain suitable talents is an important issue faced by current corporates. Corporates with high reputation can more easily attract outstanding talents. Moreover, after the implementation of policy of expending employee bonus, it is very difficult for corporates to use high salary, bonus, and allotment of shares as the tools to attract talents. Therefore, other human resource management practices also seem to be increasingly important. Therefore, this study intends to investigate the importance of corporate reputation from employees’ inner cognitive aspect, namely, the effect corporate reputation on organizational commitment and employees’ turnover intention. This study also intends to investigate how to strengthen employees’ positive emotional attachment to corporates through the effective implementation of human resource management practices.
This study mainly investigates the effect of corporate reputation on organizational commitment and turnover intention. Moreover, this study also investigates the moderating effect of human resource management practices on corporate reputation, organizational commitment, and turnover intention. This study enrolled employees of process titles in the company as the research subjects. A total of 280 questionnaires were distributed, and 240 valid questionnaires were returned, with a valid return rate of 89.5%.
The empirical results of the research hypotheses are as follows:
1.Corporate reputation has a significantly positive effect on emotional commitment, continuous commitment, and normative commitment.
2.Corporate reputation has a significantly negative effect on turnover intention.
3.Better corporate human resource management practices (employee participation, educational training, and supervisor leadership) perceived by employees will strengthen their perception of positive effect of corporate reputation on emotional commitment.
4.Better corporate human resource management practices (supervisor leadership) perceived by employees will strengthen their perception of positive effect of corporate reputation on continuous commitment.
5.Better corporate human resource management practices (employee participation and supervisor leadership) perceived by employees will strengthen their perception of positive effect of corporate reputation on normative commitment.
6.Better corporate human resource management practices (educational training) perceived by employees will strengthen their perception of negative effect of corporate reputation on turnover intention. |
