本研究以求職者應徵意圖為研究標的，探討企業社會責任、組織人才吸引力與企業聲望之間的關聯性，以驗證企業在社會責任上的投入，是否會透過組織人才吸引力與企業聲望來影響求職者的觀感，進而影響其求職時的決策。研究方法採用問卷調查，樣本主要針對目前有求職需求或曾經有求職經驗者，以即將進入職場的新鮮人及工作年資1-3年的占大多數，有效問卷為314份。研究結果顯示：組織的人才吸引力在企業社會責任與求職者應徵意圖扮演著中介的角色；同時企業聲望也中介了企業社會責任與求職者應徵意圖的關係。;The objective of this study is to investigate the relationship between Corporate Social Responsibility (CSR), Organizational Attractiveness, Corporate Reputation, and Job Pursuit Intention, and to verify the implementation of corporate social responsibility in the effectiveness of how the organizational attractiveness and corporate reputation through job seekers to influence their perception and recognition of the corporation, thereby affecting their decision-making when searching the job. To have the people who have job pursuit intention and work experience for survey research technique. This studies a total of 369 questionnaires were issued, recovering valid questionnaires 314 shares. The result shows that organizational attractiveness and corporate reputation mediated the relationship between CSR to job pursuit intention. Under the study result, corporations should actively implement corporate social responsibility to enhance the value of organizational attractiveness and corporate reputation. It can improve corporations’ competitiveness of the market in human resources and then take the preemptive opportunities in this highly competitive industry environment.
