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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/76391

    Title: 輕推的力量-行為經濟學於人力資源管理實務之應用
    Authors: 趙珮晴;Chao, Pei-Ching
    Contributors: 人力資源管理研究所
    Keywords: 人力資源管理;行為經濟學;輕推理論;Human Resource Management;Behavioral Economics;Nudge Theory
    Date: 2018-07-05
    Issue Date: 2018-08-31 11:07:45 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 論文名稱: 輕推的力量-行為經濟學於人力資源管理實務之應用
    頁數: 33頁
    校所名稱: 國立中央大學人力資源管理研究所
    畢業時間及摘要別: 一零六學年度第二學期碩士論文摘要
    研究生: 趙珮晴
    指導教授: 陳明園 博士
    ;Title: The Power of NUDGE- Management Practices of Behavioral Economics in Human Resource Managements.
    University: National Central University, Institute of Human Resource Managements.
    Degree: Master
    Name: Pei-Ching, Chao.
    Advisor: Dr. Ming-Yuan, Chen
    Graduated Year: Second semester of 2017
    Page counts: 33 pages
    This purpose of this study is to identify the management practice of behavioral economics in Human Resource Managements. Base on the cognitive system of thinking, People make decisions by intuition. The nudge theory uses a choice architecture to guide individual behavior. In this situation, People wouldn’t feel they’re force to do it. Small nudge makes a big change.
    The effects of gentle nudge depend on choice designers’ strategy. The specialists of Human Resource Managements play the key role to balance the differences between of individual value and company culture. If HR aware the bias of cognitive system and use it well, it would guide employee to follow the directions of company.
    The study got data by qualitative research through semi-structured interviews. The data was analyzed from nudge theory to identify the connections between HR and behavioral economics. The outcome of this study includes various applications of nudge in Human Resource Managements. There’re some elements would affects HR’s attitude toward this issue, including law, financial cost, industry and the relationship between manager and employee.
    According the result, Nudge theory ,was a new concept in Taiwan, it’s believed that will be a different view which could bring a new mindset for the Human Resource Managements.
    Appears in Collections:[人力資源管理研究所] 博碩士論文

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