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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/76435


    Title: 跨國合作之知識距離與溝通成效:以媒體豐富度與外語嫻熟度為干擾變項;The Relationship between Knowledge Distance and Communication Effectiveness in International Cooperation: Media Richness and Corporate Language Proficiency as Moderators
    Authors: 印敏君;YING, MIN-CHUN
    Contributors: 人力資源管理研究所在職專班
    Keywords: 跨國合作;知識距離;溝通成效;媒體豐富;語言;International Cooperation;Knowledge Distance;Communication Effectiveness;Media Richness;Corporate Language proficiency
    Date: 2018-07-09
    Issue Date: 2018-08-31 11:09:46 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 本研究透過對具有跨國合作經驗者之實證研究,探討知識距離是否影響跨國合作中的溝通成效,並分別觀察其所能採用的媒體豐富度以及組織成員的外語嫻熟度是否對溝通成效具干擾作用,且進一步探究外語嫻熟度是否會干擾媒體豐富度的選擇,進而調節知識距離對溝通成效之影響。

    本研究透過網路問卷與紙本問卷調查,以具有跨國合作經驗者為填答對象,調查時間為2017年12月,共取得336份有效問卷。採用階層迴歸分析法,檢驗自變項「知識距離」、依變項「溝通成效」、干擾變項「媒體豐富度」及「接收者的外語嫻熟度」之關聯。

    研究結果顯示,知識距離與溝通成效具有顯著負向關係;三項干擾知識距離對溝通成效之假設中,僅接收者外語嫻熟度對知識距離與溝通成效具顯著調節效果,正向干擾效果成立。研究證實,跨國合作者在進行溝通時,接收者外語嫺熟度越高,越能削弱知識距離對溝通成效之負向關係,提升溝通成效。
    ;This empirical research aims to explore whether Knowledge Distance between giver and receiver affects Communication Effectiveness in international cooperation, to examine if Media Richness and Receiver’s Corporate Language Proficiency would moderate the relationship between Knowledge Distance and Communication Effectiveness, and to see if Receiver’s Corporate Language Proficiency would moderate Media Richness and further to moderate the relationship between Knowledge Distance and Communication Effectiveness.
    Survey via web-based and paper based questionnaires in Dec 2017, collected 336 valid questionnaires. With hierarchical regression analysis, the study examined the relationship between independent variable ‘Knowledge Distance’, dependent variable ‘Communication Effectiveness’, and Moderator ‘Media Richness’ and ‘Receiver’s Corporate Language Proficiency’.
    The results suggested that Knowledge Distance has negative influence on Communication Effectiveness, and which can be moderated by Receiver’s Corporate Language Proficiency. Better Language Proficiency brings better Communication Effectiveness diminishing the negative influence resulted from Knowledge Distance.
    Appears in Collections:[人力資源管理研究所碩士在職專班 ] 博碩士論文

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