台灣房地產業蓬勃發展，不動產經紀人員為最重要的角色，雖然可以得到較優渥的獎金，但工作時間不穩定，員工離職率居高不下也成為業者面臨的主要問題之一。為提升人員的留任意願，本研究主要探討人力資源管理政策之教育訓練、薪資政策、師徒制三個面向，以問卷方式調查其與不動產經紀人員工作滿意度以及留任意願之關係。 研究結果顯示(1)教育訓練政策對工作滿意程度有正向影響；(2)薪資政策對工作滿意度有正向影響，薪資介於100-200萬(含)的工作滿意度顯著高於60萬以下者，獎金比例介於10-40%(含)者的工作滿意度顯著低於10%以下者；(3)師徒制對工作滿意度有正向的關係；(4)工作滿意度對工作滿意度有正向的關係。本研究依據研究結果，提出管理意涵及對於未來研究之建議。 ;The domestic real estate agency has started to boom in recent years. The personnel are the one of the most important elements in the real estate agency. A higher than average turnover rate remains the biggest challenge for this profession in spite of its seducing financial reward in terms of salary and bonus. This study aims to explore the relationships among real estate personnel’s job satisfaction, retention intention, and human resource management policy in terms of training, compensation policy and mentorship. Data were collected through the distribution of questionnaires to the employees in a certain real estate company in Taiwan. It is found that training program is positively related to employee’s job satisfaction. Compensation policy is positively related to employee’s job satisfaction. Mentorship is also positively related to employee’s job satisfaction. Last but not least, job satisfaction is positively related to employee’s retention intention. Managerial implication and suggestions for future research are thus discussed.
