隨著近年行動網路的普及、科技及大數據技術的興起，人們對於隱私問題愈來愈關注，雖然知道揭露隱私存在著潛在著風險，但時常還是選擇揭露個人的敏感資訊，這之間的矛盾現象稱為隱私悖論。對於隱私問題的擔憂與自我揭露行為這之間的不一致性尚未被完全解釋。根據過去研究，人們在揭露個人訊息時會權衡揭露隱私產生的風險及報酬，並最大化預期的收益及成本進而作出決策。 根據Trope, Liberman, and Wakslak (2007)提出的CLT理論，認為會把報酬看得較近、風險看得較遠，但本研究認為仍有其他因素會影響人的自我揭露，並非皆如CLT理論所描述。對於風險趨避的人來說或在賭注大的情況下，難道也是看重報酬大於風險嗎？ 本研究發展一套架構及實驗，用以探討報酬、隱私風險與自我揭露意圖之關係，並且探討賭注大小、風險趨避程度的差異在CLT理論下對自我揭露意圖之影響。並得出風險趨避大小及賭注大小皆會影響CLT理論下對自我揭露意圖之結論。 ;With the popularity of mobile networks, the rise of technology and big data technology in recent years, privacy issues have attracted more and more attention from the public. Although they know that there are potential risks in revealing privacy, people still choose to disclose personal sensitive information. The gap between privacy concerns and privacy-related behavior is known as the "privacy paradox". The inconsistency between privacy concerns and self-disclosure behavior has not fully explained. Previous studies stated that the process of decision making about revealing private information contains an estimation of future risk and benefit. According to the psychological distance of CLT theory proposed by Trope et al. (2007), people see the rewards closer, and the risks are far away. However, this study believes that there are still other factors that affect people′s self-disclosure, not as described by CLT theory. For people with risk averse or when the stakes are big, is it also see reward closer than risk? This study develops a set of frameworks and experiments to explore the relationship between rewards, privacy risks, and self-disclosure intentions, and to explore the impact of differences in stake size and risk aversion person on self-disclosure intentions under CLT theory. It is concluded that the people with risk averse and the stake size will affect the conclusion of self-disclosure intention under CLT theory.
