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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/80716


    Title: 我國地方政府推廣客家語文模式及其成效之研究:財團法人桃園市客家文化基金會個案分析;A Study on Mode and Effect of Promoting Hakka Culture and Language of Local Government in Taiwan:The Case Study of the Hakka Culture Foundation in the Taoyuan City
    Authors: 劉聖怡;LIU, SHENG-YI
    Contributors: 客家語文暨社會科學學系客家研究碩士在職專班
    Keywords: 推廣客家語文;財團法人桃園市客家文化基金會;桃園市客家事務局;客家社團
    Date: 2019-08-19
    Issue Date: 2019-09-03 15:01:03 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 我國地方政府推廣客家語文模式及其成效之研究:
    財團法人桃園市客家文化基金會個案分析
    摘要
    近年來我國地方政府致力精進客家語文推廣的施政作為,其中最具效率與效能
    的模式就是設置私法人性質的財團法人基金會。本論文的主要研究問題為:桃園市
    客家事務局捐助成立的財團法人桃園市客家文化基金會,在推廣客家語言文化傳承
    之背景、理由、機制、形式、現狀以及運作模式為何?財團法人桃園市客家文化基
    金會推廣客家語言文化之實踐作法及成效為何?本論文就是運用文獻分析法、深入
    訪談法以及次級資料分析法等質性研究方法,針對桃園市客家事務局、財團法人桃
    園市客家文化基金會、公關公司、客家社團等四個對象進行經驗研究。根據本論文
    的研究發現,桃園市客家事務局於2016 年捐助成立財團法人桃園市客家文化基金
    會是屬於私部門,在推廣客家語言文化活動時具有彈性,更能夠與民間團體客家社
    團及廠商公關公司做最好的溝通公私協力調整配合;設置財團法人桃園市客家文化
    基金會最大的成效,就是將原本屬於公部門與私部門之間上對下的層級關係,轉換
    成為私部門對等互惠、平等與平行的關係,而本文根據上述研究發現作出具體的研
    究建議。
    關鍵字:推廣客家語文、財團法人桃園市客家文化基金會、桃園市客家事務局、客
    家社團;A Study on Mode and Effect of Promoting Hakka Culture and
    Language of Local Government in Taiwan:The Case Study of the
    Hakka Culture Foundation in the Taoyuan City
    Abstract
    In recent years, Taiwan’s local governments have been committed to improving the
    promotion of Hakka language, of which the most efficient and effective mode is the
    setup of private foundations. The main research problem in this paper is: What is the
    background reason, mechanism, form, current status, and operational mode of the
    Taoyuan Hakka Culture Foundation set up and funded by the Department of Hakka
    Affairs, Taoyuan City Government in the context of engaged in the promotion of
    inheritance of Hakka language and culture? What are the implementation practices and
    effectiveness of Hakka language and culture promotion and inheritance undertaken by
    the Taoyuan Hakka Culture Foundation? This paper adopted the literature analysis
    method, in-depth interview method, secondary data analysis method, and other
    qualitative research methods to carry out empirical studies targeting Department of
    Hakka Affairs, Taoyuan City Government, Taoyuan Hakka Culture Foundation, public
    relations companies, and Hakka associations. The research findings in this paper show
    that the Taoyuan Hakka Culture Foundation set up and funded by the Department of
    Hakka Affairs Taoyuan City Government in 2016 is a private sector whose promotion of
    Hakka culture activities demonstrates flexibility, able to achieve the most effective
    communication with private groups, Hakka associations, vendors, and marketing public
    relations companies, and adjust and coordinate through public-private partnerships. The
    greatest achievement of the Taoyuan Hakka Culture Foundation is transforming the
    top-down hierarchical relationship between the public sector and the private sector into
    the reciprocal, equal, and parallel relationship of the private sector. Specific research
    recommendations were proposed based on the research findings above
    Keywords: Promoting Hakka Language; Taoyuan Hakka Culture Foundation;
    Department of Hakka Affairs, Taoyuan City Government; Hakka Associations
    Appears in Collections:[客家研究碩士在職專班] 博碩士論文

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