| 摘要: | 近年台灣企業在企業永續責任CSR的著力逐漸升溫；而企業在推動各項CSR時，更逐步將企業內的員工納入體系內，形成企業志工。透過志工體系的建立，個案企業以大量的志工服務參與，實踐了永續經營的理念，同時也為員工創造了不同於工作環境上的學習與自我實踐。因此，本研究希望能探討，在企業以CSR永續發展作為基底的企業文化下，廣邀內部同仁擔任企業志工，參與各項志工活動，除了幫助企業達成企業永續目標外，如何可同步提高員工對企業的組織認同度，進而達成雙贏，創造正向的企業志工參與環境？
本研究以個案企業參與過志工服務的正式員工做為調查對象，進行結構性問卷線上調查。研究採取便利取樣，線上問卷調查期間為2021年1月14日起至2021年2月5日截止，發放對象為2018年11月1日後至2020年12月31日期間曾經參與過志工服務的現在在職同仁3,117人填寫，實際有效回收662份。
本研究透過控制樣本三個人口統計變項之下，主要研究結果發現如下： 服務訊息透明度有助於提高組織認同，參與服務次數無顯著相關；當服務訊息透明度足夠時，企業提供鼓勵持續參與因素及參與動機滿足感皆有助於提高組織認同。依照上述研究發現，建議實務管理措施包含提高志工服務訊息的強化及意義性、設計參與志工活動後滿足感的活動及配套、鼓勵持續參與因素的設計，將可打造正向的企業志工參與環境。
;In recent years, Taiwanese companies’ efforts in corporate sustainability CSR have gradually increased; while companies are promoting various CSR, they have gradually incorporated their employees into the system to form corporate volunteers. Through the establishment of the volunteer system, the individual companies have participated in a large number of volunteer services and practiced the concept of sustainable operation. At the same time, they have also created learning and self-practice for employees that are different from the work environment. Therefore, this research hopes to explore how, in addition to helping companies achieve corporate sustainability goals, in the corporate culture where CSR sustainable development is the foundation, inviting internal colleagues to serve as corporate volunteers and participate in various volunteer activities Simultaneously improve employees’ organizational recognition of the company, thereby achieving a win-win situation and creating a positive environment for corporate volunteers to participate?
In this study, the regular employees of the individual companies who have participated in volunteer services were used as the survey objects to conduct a structured online survey of questionnaires. The research adopts convenient sampling. The online questionnaire survey period is from January 14, 2021 to February 5, 2021. The distribution targets are those who have participated in volunteer services from November 1, 2018 to December 31, 2020. Now 3,117 employees have filled in, and 662 copies have actually been collected.
The main findings of this study are as follows by controlling the sample’s three demographic variables. The main findings are as follows: Service information transparency helps improve organizational recognition, and there is no significant correlation between the number of service participations; when the service information transparency is sufficient, companies provide incentives for continued participation. And participation motivation satisfaction can help improve organizational identity. According to the findings of the above research, the recommended practical management measures include improving the enhancement and significance of volunteer service messages, designing activities and supporting facilities for the satisfaction of participating in volunteer activities, and designing factors that encourage continuous participation, which will create positive corporate volunteers. Participate in the environment. |
