台灣地區中小型製造業內外部數位化與服務化策略對營運績效影響之實證研究;The Impact of Internal and External Digitalization against with Servitization Strategies on Operational Performance: An Empirical Study of SMEs in Taiwan

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题名:	台灣地區中小型製造業內外部數位化與服務化策略對營運績效影響之實證研究;The Impact of Internal and External Digitalization against with Servitization Strategies on Operational Performance: An Empirical Study of SMEs in Taiwan
作者:	劉凡瑋;劉
贡献者:	企業管理學系
关键词:	數位化;服務化;數位轉型;營運績效;Servitization;Digitalization;Digital Transformation;Operational performance
日期:	2022-07-13
上传时间:	2022-10-04 11:09:55 (UTC+8)
出版者:	國立中央大學
摘要:	過往的文獻在探討服務化與數位化策略時鮮少將不同種類的策略分開討論，數位轉型也是企業採取數位化策略時的重要的課題，因此本研究將針對服務化、數位化與組織變革等三個議題提出進一步的研究。本研究以台灣中小型製造業為研究對象，以多元回歸的統計方法進行直接效果與間接效果的分析，採用基礎服務、數位化服務、內部數位化、外部數位化與組織變革等構面探討不同策略的配合下對於企業營運績效的影響為何。最終本研究證實了基礎服務、內部數位化、組織變革和內部數位化與基礎服務的交互作用可以為企業的營運績效帶來正向的影響，這也說明了同時採取內部數位化策略與基礎服務的提供可以進一步的加強企業的營運績效。 ;In the past literature, different types of strategies have rarely been discussed separately when discussing Servitization andDigitalization, and Digital Transformation is also an important topic for enterprises to adopt digital strategies, so this study will propose further research on three topics: Servitization, Digitalization and Digital Transformation. This study take Taiwan′s small and medium-sized manufacturing industry as the research sample and analyzed the direct and indirect effects by using multiple regression.The research structure is divided into basic services, digital services, internal digitalization, external digitalization and organizational change to explore the impact on the operational performance under the align of different strategies. Finally, this study confirms the direct effects of basic services, internal digitalization, and organizational change,in addition, this study confirms that the interaction between internal digitalization and basic services can makethe positive impact on the operational performance of enterprises, which also shows that the adoption of internal digital strategies and the provision of basic services can further strengthen the operational performance .
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