關鍵詞：負面口碑、組織人才吸引力、面試官行為 ;Nowadays, Candidates collect information about the organization or company by friends or online social media before interview. This kind of information transmission called word-of-mouth information, that can be easily searched at anytime and anywhere on the Internet. Since everyone can post and share information on the social media, word-of-mouth consist of positive or negative information. Past literature has indicated that positive word-of-mouth has positive impact on organizational attractiveness. However, there is still a lack of research exploring how negative word-of-mouth can affect applicant’ job search behavior and choice during different job search phases. The present study tries to explore how negative word-of-mouth regarding selection process affects applicants’ reaction while they are searching for further information in order to prepare for the selection process. Moreover, the present study also explores whether positive interviewer behaviors can alter applicants’ prior perceptions regarding the negative word-of-mouth and organizational attractiveness or not. The results indicated that negative selection process word-of-mouth indeed lower organizational attractiveness but doesn’t have a significant impact on it. Positive interviewer behaviors can change and enhance applicants’ organizational attractiveness.
