| 摘要: | 去的研究主要集中在衡量和評估社會影響力，這些研究提到了社會影響力的管理，但管理方面更注重從衡量數據中得出結論，對於數據後續分析和實際應用的關注程度相對較低。然而，社會影響力資料的深度分析 (Analytics) 也是至關重要的。因此提出「社會影響力分析架構」五個行動，每個行動都具有關聯性的任務步驟。首先，行動一是社會影響力資料收集與彙整，組織需要確定範疇並界定活動目標，同時識別相關的利害關係人，將長期影響力資料彙整。其次，行動二是價值與社會影響力分析，分析所有利害關係人的影響力成果和社會價值，分析結果可以為未來的管理行動提供有價值的訊息和指導。第三，行動三是貢獻度分析，組織需要分析組織活動對於實現社會影響力成果的貢獻程度。接下來，行動四是敏感度分析，組織需要分析成果價值的相關變數對於社會影響力的影響程度，並評估可能存在的風險。行動五是社會影響力管理行動，組織將從行動二至行動四的結果中獲取有關社會影響力的相關訊息並進行資料深度分析 (Analytics) ，可以針對顯著的成果或是成果指標來優化相關活動以此來提高社會價值以實踐管理行動。最後會應用此架構於某公益平台的社會影響力資料，得出組織策略目標有達到幫助更多服務對象以及增加組織相關資源以及未來活動改善的洞察指標，使分析架構有實用上的價值與參考性，這個分析架構除了具有實用性，也能夠提供統一的分析標準、指導和方向以及系統性的方法，將影響力資料轉化為一個有價值的工具，幫助組織更好地管理和應對社會影響力的挑戰。;Past research has primarily focused on measuring and evaluating social impact, with some mention of managing social impact. However, management aspects have placed greater emphasis on drawing conclusions from measurement data, with relatively lower attention given to subsequent data analysis and practical application. Nevertheless, in-depth analysis (Analytics) of social impact data is crucial. Therefore, a "Social Impact Analysis Framework" is proposed, consisting of five interconnected actions, each with related task steps. Firstly, Action 1 involves the collection and aggregation of social impact data. Organizations need to define the scope, set activity objectives, and identify relevant stakeholders, while aggregating long-term impact data. Next, Action 2 focuses on the analysis of value and social impact. It involves analyzing the impact outcomes and social value of all stakeholders, providing valuable information and guidance for future management actions. Action 3 is contribution analysis, where organizations need to analyze the contribution of their activities towards achieving social impact outcomes. Subsequently, Action 4 involves sensitivity analysis, where organizations need to analyze the degree of impact of relevant variables on impact outcomes and evaluate potential risks. Action 5 is social impact management, where organizations derive relevant information about social impact from the results of Actions 2 to 4 and conduct in-depth data analysis (Analytics). This allows for optimizing activities related to significant outcomes or impact indicators, thereby enhancing social value through effective management actions. Finally, this framework will be applied to social impact data from a specific philanthropic platform, resulting in strategic objectives for organizations to assist more service recipients and increase relevant resources, as well as insights for future activity improvements. Thus, the analytical framework has practical value and reference significance. It not only provides practicality but also offers unified analytical standards, guidance, direction, and a systematic approach. It transforms impact data into a valuable tool to help organizations better manage and address the challenges of social impact. |
