研究結果發現： 1. 員工體驗對員工推薦意願具有正向影響。 2. 員工體驗對雇主品牌認同具有正向影響。 3. 雇主品牌認同對員工推薦意願具有正向影響。 4. 雇主品牌認同會中介影響員工體驗與員工推薦意願之關係。 5. 直屬主管經驗開放性人格特質會調節影響雇主品牌認同與員工推薦意願之關係。;With the acceleration of globalization, the severity of talent shortage in recent years has forced companies to deeply understand the importance of effective talent recruitment. Past research has indicated that the employee referral is one of the most effective recruitment methods, and employees who are referred by their peers not only have a high job and organizational fit, but also perform relatively better. Considering the pursuit of contemporary employees for a good employee experience and the importance of employer brand identity to companies, this study aims to understand the relationship between employee experience and employer brand identity, employee referral, as well as the mediating effect of employer brand identity and the moderating effect of direct supervisor′s openness to experience on the relationship between employer brand identity and employee referral.
This study focuses on workers in Taiwan who have a direct supervisor, and a total of 420 valid questionnaires were collected.
The research findings are as follows: 1. Employee experience has a positive impact on employee referral. 2. Employee experience has a positive impact on employer brand identity. 3. Employer brand identity has a positive impact on employee referral intention. 4. Employer brand identity mediates the relationship between employee experience and employee referral. 5. Direct supervisor′s openness to experience moderates the relationship between employer brand identity and employee referral.
