美麗是近十多年來經濟學者很關心的重要議題。學者關心它在勞動市場的經濟效益，美貌是否能為個人帶來更好的工作績效及經濟成就？個人是否因為了解自身容貌的優勢而選擇對其有比較利益的工作？ 目前關於美麗的文獻雖然很多，但沒有探討美貌是否會透過工作的選擇來影響其薪資的高低，本研究為填補此知識的缺口，試行以員工的工作選擇為中介變數，探討其在美貌與薪資之間的中介效果。本研究以金融產業C公司的正規業務員為個案研究的對象，經隨機抽樣取得346份有效問卷，本研究使用迴歸分析取得下列結果：(1)美貌對工作選擇有顯著影響；(2)工作選擇對薪資有顯著影響；(3)美貌對薪資有顯著影響；(4)工作選擇對美貌與薪資的關係有部分中介效果。其政策意涵是在選擇與顧客有面對面接觸的工作時，必須要注意到美貌與否會對薪資成就帶來影響。During the last ten years or so beauty has become an important research issue for economists. Economists, especially labor economists are interested in this topic because they want to find out whether beauty is able to bring forth positive economic effect on the labor market. This topic is an important issue for scholars and practitioners in human resource management as well because they want to know whether beauty could bring better performance and greater economic achievement for the individual worker. Furthermore, it is important for an individual worker to be aware that their appearance is able to influence his performance and salary by choosing different types of jobs. Although there are plenty of literature on this topic, but none is on the effect of beauty on an individual worker via his choice of types of jobs. Therefore, in this study we investigate the mediation effect of job choice on the relationship between beauty and salary. In this study we pick the securities company C and their regular sales employees as the objects of our study. In company C there are two types of sales persons, one group of employees deals with customers personally and directly, the other group deals with customers indirectly via telephone calls. By randomly selecting 346 sales persons in this company we have the following findings: (1) Beauty has a positive influence on job choices. (2) Job choice has a positive effect on salary. (3) Beauty has a positive influence on salary. (4) Job choices have partial mediation effect on the relationship between beauty and salary.
