探討創業機會辨識對績效之影響— 先前知識、警覺性和社會網絡之前置因素觀點;Entrepreneurial Opportunity Recognition and Entrepreneurial Performance – Investigating Antecedents of Prior Knowledge, Entrepreneurial Alertness, and Social Network

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題名:	探討創業機會辨識對績效之影響— 先前知識、警覺性和社會網絡之前置因素觀點;Entrepreneurial Opportunity Recognition and Entrepreneurial Performance – Investigating Antecedents of Prior Knowledge, Entrepreneurial Alertness, and Social Network
作者:	江上易;Chiang,Shang-i
貢獻者:	企業管理學系
關鍵詞:	先前知識;創業機會辨識;創業績效;創業警覺性;社會網絡;Entrepreneurial alertness;Entrepreneurial opportunity recognition;Entrepreneurial performance;Prior knowledge;Social network
日期:	2013-01-25
上傳時間:	2013-03-25 15:54:31 (UTC+8)
出版者:	國立中央大學
摘要:	近年來由於科技技術的進步使得產品生命週期縮短，並降低了創業門檻，因此創業活動日益盛行。過去學者特別關注如何辨識創業機會，但究竟何者為影響創業機會辨識的重要因素仍無定論。本研究以系統性的整合觀點探討創業機會辨識之前置因素，分析先前知識、創業警覺性和社會網絡對於創業機會辨識與創業績效的影響效果，並進一步探討性別、教育程度、專業年資，產業別及企業規模不同的情況下的調節影響效果。本研究採取實體及網路問卷為調查方式，以有創業經驗或目前正創業中的創業家為調查對象，回收220份問卷，有效問卷210份，以結構方程式進行資料分析。研究結果顯示，模型的測量模式具有良好的信效度，在結構模式方面則發現(1) 先前知識、創業警覺性和社會網絡皆對創業機會辨識呈現正向顯著的影響；(2) 創業機會辨識對創業績效呈現正向顯著結果；(3)調節效果檢測方面，性別於先前知識對創業機會辨識的影響路徑具負向調節效果，產業別於先前知識對創業機會辨識的影響路徑具負向調節效果，企業規模於創業警覺性對創業機會辨識的路徑具正向調節效果。With the advanced development of technology, the entrepreneurial entry barrier had been declined, which caused the entrepreneurial activities more prosperous. Although previous scholars had paid much attentions on entrepreneurial opportunity recognition, there is still no consensus for the key factors influencing entrepreneurial opportunity recognition. This study investigated the effect of prior knowledge, entrepreneurial alertness, social network on entrepreneurial opportunity recognition, and the relationship between entrepreneurial opportunity recognition and entrepreneurial performance. Furthermore, this study also examined the moderating effect among prior knowledge, entrepreneurial alertness, social network and entrepreneurial opportunity recognition by gender, education level, years of professional working experiences, industrial difference and enterprise scale.Collecting 220 samples in total by using physical and internet questionnaire methods, the analysis upon 210 usable responses using structural equation modeling shows that the measurement model has good reliability and validity. The empirical results of structural model show that (1) prior knowledge, entrepreneurial alertness, social network have significant and positive influence on entrepreneurial opportunity recognition (2) entrepreneurial opportunity recognition has also significant and positive influence on entrepreneurial performance (3) gender and industrial difference have negative moderating effect on the relationship between prior knowledge and entrepreneurial opportunity recognition , and enterprise scale has positive moderating effect on the relationship between entrepreneurial alertness and entrepreneurial opportunity recognition .
顯示於類別:	[企業管理研究所] 博碩士論文

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