在動盪的環境之下，公司擁有的知識將是企業最重要的核心能力，追求新知識，並加以運用在組織商業目標上，成為企業追尋的目標。如何協助企業中的個人取得新知、消化獲得的新知並應用其新知識來促進企業創新成為一個重要課題。 在過去關於吸收能力為主題的研究，僅專注在吸收能力帶來有形的結果，在吸收能力的文獻中，組織設計和個人的前因常被忽略。本研究乃將理論與實務進行配合，以實證的方式驗證理論概念，著重於個人前因以及組織前因如何影響個人的吸收能力並進行實證的分析。 本研究主要以實證的角度分析，探討在以新產品開發專案為基礎的情況下，個人及組織前因對於個人吸收能力的影響。本研究以個人前因的個人學習動機、專業能力兩個構面以及組織前因的組織層級結構、策略行為兩個構面，來分別探討對於個人吸收能力兩個階段不同的影響。實證分析是針對台灣的製造業之廠商為研究主體，並請有參與過新產品開發專案的人員及主管為問卷填答對象，所得樣本為256份。經由實證結果發現，學習動機、知識深度、創新導向對於個人潛在吸收能力有正向影響；而組織層級結構、創新導向對於個人實質吸收能力有正向的影響，但組織層級結構對於個人潛在吸收能力影響不顯著。經由實證結果發現，個人學習動機、知識深度越高，以及創新導向行為的組織，個人的潛在吸收能力會有所提升。然而，組織階層化程度越高，以及創新導向行為的組織會提升個人的實質吸收能力，進而積極正面影響新產品開發的績效。 In the turbulence of environment, the company have the knowledge will be the company's most important core competencies, seeking new knowledge, as well as its applying on organization business objectives have become the pursuing target of the firms. How to improve individual acquirement new knowledge, assimilation and exploitation capability for innovation in the organizations becomes an important issue. Previous paper examines absorptive capacity that only focused on the tangible outcomes of absorptive capacity, organizational design and individual level antecedents have been relatively neglected in the absorptive capacity literature. This study is an empirical way to verify the theory. We examine individual antecedent, organizational antecedent and absorptive capacity. This research is mainly using empirical study for analyzing, and to discuss the hypotheses about how individual antecedent and organizational antecedent effects the individual absorptive capability while new product development project. Individual antecedent separate two parts: motivation to learn, professional capacity . Organizational antecedent separate two parts: organizational structure, innovation oriented. We use individual antecedent and organizational antecedent to find out influences on two phases of individual absorptive capacity.Our empirical analysis focus on Taiwan manufacturing industry and we send the questionnaires to the NPD team, totally we collected 256 questionnaires. Through the empirical result, Motivation to learn and knowledge depth and innovation oriented for potential absorptive capacity has significantly positive effects. Organizational structure and innovation oriented for realized absorptive capacity has significantly positive effects, but organizational structure for potential absorptive capacity not significant.After empirical study, we found the higher the individual motivation, knowledge depth and innovation oriented the higher potential absorptive capacity. Moreover, the higher the organization hierarchy and innovation oriented the higher realized absorptive capacity, furthermore aggressively positive effects the performance of new product development.
