English  |  正體中文  |  简体中文  |  Items with full text/Total items : 70588/70588 (100%)
Visitors : 23121415      Online Users : 518
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version

    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/65193

    Title: 辨別虛假評論之研究 -以旅館業為例;Identify the online review with fake content:The case of Hotel Industry
    Authors: 張甜;Zhang,Tian
    Contributors: 企業管理學系
    Keywords: 資料探勘;文字探勘;虛假評論;網路評論;Data mining;Text mining;Fake reviews;Online reviews
    Date: 2014-07-29
    Issue Date: 2014-10-15 14:43:01 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 隨著互聯網經濟的發展,各類網站上累積了眾多消費者對於各種產品或服務的評論。這些評論成為除官方的產品信息,專家意見以及推薦系統自動產生的個性化建議之外的重要信息來源。調查顯示利用網絡獲取購買信息的行為比例逐年提升,相關研究人員也已經證實消費者對於來自其他使用者的親身經歷的評論越來越重視,並深切的影響了消費者的購買決策。不幸的是一些業者利用這一趨勢蓄意操縱評論,故意誇大自身產品或詆燬競爭對手之商業信譽,對消費者及商業個體都帶來了嚴重的損害。
    本研究所發展出的模型結果顯示,包含獨特詞彙,明確的數量詞及名詞越多,其評論為虛假的可能性則越小。;With the development of the internet economy, various websites accumulate tons of reviews about different product and service. Those reviews have become one major information source besides official product information, expert opinion, and automatically generated individualized advice. The survey shows that percentage of gathering buying information on internet gradually increases by years, and the relevant researchers have also proven that consumers pay more attention to others’ reviews, thus deeply affect consumers’ shopping decision. Unfortunately, by taking advantage of this trend , some dealers manipulate reviews in order to exaggerate their own product or defame their rivals. Those behaviors have brought severe damage to consumers and commerce.
    This study takes fake reviews as research object, using grammar and style stamp as cutting angle, and discusses the differences between fake reviews and real reviews. Take real reviews on America website “TripAdvisor” and the comparison group “Fake reviews” as analysis objects, and extract 3 major points: unique vocabulary, specific quantifier, and noun verb ratio. Deal those reviews with character prospect technique and build up a model which can automatically classify fake reviews.
    The result, generated by developed model in this research, shows that the more unique vocabulary and specific quantifier and noun it contains, the less possibility it is fake.
    Appears in Collections:[企業管理研究所] 博碩士論文

    Files in This Item:

    File Description SizeFormat

    All items in NCUIR are protected by copyright, with all rights reserved.

    社群 sharing

    ::: Copyright National Central University. | 國立中央大學圖書館版權所有 | 收藏本站 | 設為首頁 | 最佳瀏覽畫面: 1024*768 | 建站日期:8-24-2009 :::
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback  - 隱私權政策聲明