中大機構典藏-NCU Institutional Repository-提供博碩士論文、考古題、期刊論文、研究計畫等下載:Item 987654321/68299
English  |  正體中文  |  简体中文  |  Items with full text/Total items : 80990/80990 (100%)
Visitors : 41663115      Online Users : 1839
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version


    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/68299


    Title: 影響賣家網路訂價之因素探討 以紙牌遊戲市場為例
    Authors: 汪家慶;Wang,Chia-Ching
    Contributors: 企業管理學系
    Keywords: 網路拍賣;訂價;紙牌遊戲市場;賣家評價;商品稀有度;運送方式;Internet auction;Pricing;Card game market;Seller rating;Good rarity;Shipping method
    Date: 2015-07-27
    Issue Date: 2015-09-23 11:15:09 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 網路的崛起,已經改變了我們的生活型態,許多事情可以透過網路來達成,買賣也不例外,像是店家可以利用網路來做拍賣,甚至是一般民眾。但在網路上拍賣東西,其訂價可能大不相同,可能也存在著不同的因素,準確的訂價,可以為賣家帶來利潤,反之,則虧損。
      本研究探討紙牌遊戲市場中,商品之訂價在不同的賣家評價、不同的商品稀有度、不同的運送方式下(郵寄、超商取貨、面交)有何不同。實證結果發現,賣家評價已及商品稀有度對商品訂價有顯著的影響,而運送方式則對商品訂價沒有顯著的影響。
    ;The rise of the Internet, and has changed our lifestyle, many things can be reached through the Internet, the sale is no exception, like the store can use the Internet to do the auction, and even the general public. But in the online auction thing, its pricing may differ materially, there may be different factors, accurate pricing, generate profits for the seller, and vice versa, it is a loss.
    This study investigated the card market, the pricing of goods in different Seller Ratings, rarity different commodities, different shipping methods (mail, stores can pick up in person) what difference for them. The empirical results show, Seller Ratings have been and commodity rarity have significant impact on commodity pricing, and shipping is no significant impact on commodity pricing.
    Appears in Collections:[Graduate Institute of Business Administration] Electronic Thesis & Dissertation

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML392View/Open


    All items in NCUIR are protected by copyright, with all rights reserved.

    社群 sharing

    ::: Copyright National Central University. | 國立中央大學圖書館版權所有 | 收藏本站 | 設為首頁 | 最佳瀏覽畫面: 1024*768 | 建站日期:8-24-2009 :::
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 隱私權政策聲明