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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/69389

    Title: 遊戲化運用與員工滿意度之探索性研究;An Exploratory Research on the Application of Gamification and its Implications to Staff′s Satisfaction
    Authors: 蔡惠婷;Tsai,Hui-Ting
    Contributors: 企業管理學系
    Keywords: 遊戲化;員工滿意度;Gamification;Staff′s Satisfaction
    Date: 2016-01-20
    Issue Date: 2016-03-17 20:05:27 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 科技產業之趨勢分析的權威公司,顧能公司將「遊戲化(Gamification)」視為值得注目的現代科技之一。在Google Trends的關鍵字當中,不論是中文或英文的搜尋字詞,皆有上升的趨勢,而學術界也紛紛投入研究。本論文研究於了解遊戲化的意涵,透過國外案例,借鏡他國如何運用遊戲用來增加員工滿意度,以期槓桿於本國企業。另探討遊戲化之挑戰,面對其挑戰該如何因應?

    ;The world′s leading information technology research and advisory company Gartner that treat Gamification as one of important technology. The Google Trend tell us, the English word and Chinese word as well that titles has been increasing even more rapidly than general search hits. Gamification is also reflected in an academic inquiry.

    By taking qualitative research approach, this study is trying to explore the true meaning of Gamification and drawing on foreign case. We learned of Gamification in the foreign case and expected that staff’s satisfaction would increase. Then, we were all up against how to cope with the Gamification’s challenge.

    At the first, this study tried to find out the Taiwan’s working environment that is overworked and underpaid. Therefore, according to the White Paper on Small and Medium Enterprises in Taiwan that tell us, the Taiwan’s enterprises almost are small and medium enterprises. In the meantime, it could comprehend the characteristic, pro and cons. The findings showed Taiwan’s SMEs how to application of Gamification in personal management and its increase to staff′s satisfaction.
    Appears in Collections:[企業管理研究所] 博碩士論文

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