跑步型應用程式的情緒體驗對持續使用意圖的影響;The Impact of User’s Emotional Experience of Mobile Running Apps on the Intention of Continuous Use

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Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/71511

Title:	跑步型應用程式的情緒體驗對持續使用意圖的影響;The Impact of User’s Emotional Experience of Mobile Running Apps on the Intention of Continuous Use
Authors:	鄧珍玉;Teng,Jen-Yu
Contributors:	企業管理學系
Keywords:	使用者體驗;情緒體驗;持續使用意圖;跑步型應用程式;user experience;emotional experience;continuous using intention;mobile running apps
Date:	2016-07-26
Issue Date:	2016-10-13 13:10:19 (UTC+8)
Publisher:	國立中央大學
Abstract:	隨著路跑瘋興起，Google Play、Apple商店的跑步應用程式如火如荼上架。大多跑者跑步時傾向使用跑步型應用程式，以記錄跑步過程並增加跑步樂趣。行動裝置的使用者體驗與過往IT的使用者體驗是有差異的，根據文獻說明使用者在使用App時，不一定是為了達成某個目標，有時是為了獲得愉悅感或是抒發壓力。故過去以理性地目標導向研究是有不足的。本研究認為使用者體驗中，除了理性感知之外，在使用者體驗過程中，也會伴隨情緒體驗的產生，進而影響使用者持續使用意圖。本研究根據Thüring（2007）提出的CUE模型，探討情緒體驗對持續使用意圖之影響，並且探討跑者不同程度的專家與習慣對情緒體驗之影響。透過發放線上問卷驗證本研究之假說，有效問卷共計280份。模型驗證部分，本研究以SPSS 22.0進行敘述性分析，並以SmartPLS 3.0分析各路徑之影響效果。根據本研究結果說明：（1）使用跑步App之工具性價值感知與非工具性價值感知對情緒體驗有正向影響。（2）使用跑步App之情緒體驗在工具性價值感知與非工具性價值感知對持續使用意圖之中介效果存在。（3）跑者之跑步習慣程度對工具性價值感知與情緒體驗之間之關係有負向調節之作用，即跑步習慣程度越高，工具性價值感知對情緒體驗之影響越低；跑者之專家程度對工具性價值感知與情緒體驗之關係調節作用不顯著。 ;As road running trend, the mobile running apps of Google Play and Apple Store are uploaded in full-steam. Most of the runner are preferable to use mobile running app when they are running, because it can help them to record their running process and enhance the entertainment of running. The user experience of mobile running apps and traditional IT are very different. From previous studies, when people use the mobile app, they using mobile app not necessarily is for specify purpose. Sometimes, they use mobile app just want to get pleasure and release their pressure, so, the research of rational purpose-oriented is insufficient. This study argues that the process of user experience is not only cognition, but also accompanied with emotional experience, and influence on continuous using intention. According to component of user experience model purposed by Thüring(2007), this paper discusses how emotional experience has effect on continuous using intention, and how different level of runner’s expert and habit has impact on continuous using intention. By issuing questionnaires to validate hypotheses of this paper, 280 effective responses were collected. Descriptive and path analysis were analyzed by SPSS 22.0 and SmartPLS 3.0. Significant results imply that (1) using mobile running app, the value of perception of instrumental qualities and non-instrumental qualities have positive effect on continuous using intention. (2) The emotional experience of using mobile running app mediate between the value of perception of instrumental qualities and continuous using intention, and between the value of perception of non-instrumental qualities and continuous using intention. (3) Significantly, the level of runner’s habit have negative moderating effect on the relationship between the value of perception of instrumental qualities and emotional experience, but the level of runner’s expert has no moderating effect on the relationship.
Appears in Collections:	[Graduate Institute of Business Administration] Electronic Thesis & Dissertation

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