2015年巴黎會議（COP21）制定新的全球氣候協議「巴黎協定」，並於2016年11月4日生效，接替京都議定書以延續2020年後之氣候行動，締約國共同約定減少溫室氣體排放，為實現協定中零排放的提議，計劃2050年全面禁止汽油和柴油車的生產與銷售，預計將會帶動全球電動車市場成長，未來電動車滲入大眾市場為必然之趨勢，但台灣推動電動車成效有限，因電動車輛的售價過高和充電基礎設施的建置尚未完善，電動車市場難以做大，主要銷售對象優先鎖定組織單位，例如公家機關，將電動車作為公務車之用。因此，本研究主要目的在於分析各國電動車商業模式之顧客價值主張、利潤公式、關鍵資源與關鍵流程，從而歸納出各國電動車商業模式之導向，以各國電動車商業模式為參考，並根據台灣政府政策、法規與相關補助措施，尋求台灣電動車產業與商業模式之契合，對顧客價值及廠商利潤產生雙贏之營運模式，建置充電站為電動車產業擴展的關鍵資源及流程，充電站單獨或結合停車場或加油站等服務商，創造策略聯盟的嶄新服務商業模式。;The new global climate agreement “Paris Agreement” established in the Paris Conference of 2015 (COP21) took effect on November 4th, 2016, which follows the Kyoto Protocol to continue the climate actions after 2020. The contracting countries have agreed to reduce the emission of greenhouse gases. In order to fulfill the proposal of zero emission specified in the agreement, they plan to prohibit complete the production and sales of gasoline vehicles and diesel vehicles, which is estimated to stimulate the growth of the global market of electric vehicle. In the future, the trend of electronic vehicles permeating the mass market is inevitable. However, the achievement of promoting the electronic vehicles in Taiwan is limited since the price of an electronic vehicle is high and the establishment of infrastructure for battery charging has not been completed yet. The market of the electronic vehicles, thus grows slowly. The main sales targets of the electronic vehicles are the organizations such as government institutions that may use the electronic vehicles as the government vehicles. Accordingly, the research aims at conclude the directions of the commercial patterns of electronic vehicle in different countries by analyzing the customer value proposition, profit formula, key resources and key procedure of these patterns. It refers to the commercial patterns of different countries and looks for the coordination between Taiwan’s electronic vehicle industry and the commercial pattern based on Taiwan’s governmental policies, the decrees and the relevant supports. It also seeks for the operation pattern that may create a win-win situation for the customer value and the manufacturer’s profit and for establishment of battery charging stations as the key resources and procedure to the expansion of the electronic vehicle industry. The battery charging stations may serve separately or cooperate with the service providers such as parking lots and gas stations to create the brand-new service and commercial pattern of strategic alliances.
