;Facing the rapid economic development of the ASEAN (Indonesia, Malaysia, Philippines, Singapore, Thailand, Brunei, Vietnam, Laos, Myanmar and Cambodia), and the government proposed the New Southbound Policy in 2016, the trend of the development of Taiwanese toward Southeast Asia is increasing. On the other hand, many younger generations in Taiwan have also seen the domestic economic downturn, and the population going overseas to work has also become younger. In this background, is the willingness of freshmen to work in ASEAN to be stronger? What kind of factors will affect the Taiwanese freshmen’s willingness to go to the ASEAN for employment is the main purpose of this paper. This study explores the willingness of freshmen to go to ASEAN through personal factors (cultural intelligence, achievement motivation, boundary global careers) and environmental factors (national economic development, political risk, cultural differences), and takes the core self-evaluation as moderator to explore the effects of various factors and the ASEAN′s employment willingness.
In this study, a questionnaire survey was conducted to investigate the freshmen in Taiwan. 427 questionnaires were collected and had 320 valid samples. The results of the study found that: (1) The higher the cultural intelligence of the freshmen, the stronger the willingness to work in the ASEAN. (2) The higher the achievement motivation of the freshmen, the stronger the willingness to work in the ASEAN. (3) The stronger the attitude of the boundary global careers, the stronger the willingness to work in the ASEAN. (4) Freshmen thinks that the greater the potential of the ASEAN compared to Taiwan′s economic development, the stronger their willingness to work in the ASEAN. (5) Freshmen thinks that the higher the political risk of the ASEAN, the weaker their willingness to work in the ASEAN. (6) Freshmen thinks that the greater the cultural differences between Taiwan and the ASEAN, the weaker the willingness to work in the ASEAN countries. (7) The core self-evaluation of the freshmen has a positive adjustment effect on the cultural intelligence and the employment willingness in the ASEAN.