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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/68299


    Title: 影響賣家網路訂價之因素探討 以紙牌遊戲市場為例
    Authors: 汪家慶;Wang,Chia-Ching
    Contributors: 企業管理學系
    Keywords: 網路拍賣;訂價;紙牌遊戲市場;賣家評價;商品稀有度;運送方式;Internet auction;Pricing;Card game market;Seller rating;Good rarity;Shipping method
    Date: 2015-07-27
    Issue Date: 2015-09-23 11:15:09 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 網路的崛起,已經改變了我們的生活型態,許多事情可以透過網路來達成,買賣也不例外,像是店家可以利用網路來做拍賣,甚至是一般民眾。但在網路上拍賣東西,其訂價可能大不相同,可能也存在著不同的因素,準確的訂價,可以為賣家帶來利潤,反之,則虧損。
      本研究探討紙牌遊戲市場中,商品之訂價在不同的賣家評價、不同的商品稀有度、不同的運送方式下(郵寄、超商取貨、面交)有何不同。實證結果發現,賣家評價已及商品稀有度對商品訂價有顯著的影響,而運送方式則對商品訂價沒有顯著的影響。
    ;The rise of the Internet, and has changed our lifestyle, many things can be reached through the Internet, the sale is no exception, like the store can use the Internet to do the auction, and even the general public. But in the online auction thing, its pricing may differ materially, there may be different factors, accurate pricing, generate profits for the seller, and vice versa, it is a loss.
    This study investigated the card market, the pricing of goods in different Seller Ratings, rarity different commodities, different shipping methods (mail, stores can pick up in person) what difference for them. The empirical results show, Seller Ratings have been and commodity rarity have significant impact on commodity pricing, and shipping is no significant impact on commodity pricing.
    Appears in Collections:[企業管理研究所] 博碩士論文

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